• Digital Marketing and Relational Database Concepts
• Adobe ID for Integrated solution access

After completing this course, you will be able to:

• Manage marketing activities and integrated customer profiles
• Design personalized emails
• Create recurring email deliveries
• Design cross-channel campaigns 
• Conduct A/B tests on emails
• Design retargeting campaigns
• Design emails with dynamic content 
• Create landing pages and use them in emails 
• Create dynamic reports
• Describe transactional messaging
• Describe push notifications
• Identify user roles and permissions
• Describe typology rules 
• Design multilingual emails
• Create emails using the content created in AEM

• UI navigation
• Integrated profiles and audiences
• Cross-channel campaigns
  • Personalized email deliveries
  • SMS deliveries
  • Direct mail deliveries 
  • Retargeting campaigns
  • Recurring emails 
  • Dynamic content emails 
  • Importing email content from external URLs
• A/B testing
• Subscriptions and Landing Pages
• Dynamic reporting
• Transactional messages and push notifications overview
• Administration overview
  • Users and roles 
  • Typologies 
• Multilingual emails (Optional)
• Using AEM-generated content in email campaigns (Optional)