• This course assumes learners have fundamental knowledge of Experience Platform
• Learners should have completed Getting Started with Adobe Experience Platform

After completing this course, you will be able to:

• Describe how data is ingested, structured, and represented in Experience Platform 
• Explain segmentation service in Experience Platform 
• Describe the segment builder user interface (UI) 
• Create segment based on attributes and activate the destination 
• Create segment based on events and connect to the activated destination 
• Explain multi-entity segmentation in Experience Platform 
• Create a multi-entity segment 
• Create a sequential segment 
• Evaluate and export segments by using application programming interface (API)

• Get started with data in Experience Platform 
  • Explain data ingestion, datasets, XDM schema, identity services, real-time customer profile, and privacy services in Experience Platform 
  • Access the existing data, schema, segments, and identities in Experience Platform 
• Create segments 
  • Explain segmentation service 
  • Explain streaming and batch segments 
  • Describe segment builder UI 
  • Create a segment based on attributes and activate a destination 
  • Create a segment based on events and connect to a destination 
• Create multi-entity segments 
  • Describe the relationship between XDM schemas 
  • Explain multi-entity segmentation 
  • Create multi-entity segments 
• Create sequential segments 
  • Explain sequential segments 
  • Create a sequential segment 
• Evaluate and export segments by using APIs (optional) 
  • Explain segmentation APIs 
  • Describe evaluating the segments 
  • Evaluate and export segments