Description: Establishing a Successful ABM Program in Marketo is a 3-hour, instructor-led course, where you'll learn how to establish a successful ABM program using Marketo Account Based Marketing. Marketo ABM (Account Based Marketing) aligns marketing and sales to focus on the accounts that really matter to your organization. This course covers everything you need to know about how Marketo ABM works, including how to assess your organization's readiness, plan an effective ABM strategy, setup ABM in Marketo, engage target accounts, and measure the impact of your ABM efforts.