Marketo Attribution Models & Journey Analytics

Marketo Engage

Description: Marketo Attribution Models and Journey Analytics is a 3-hour, instructor-led course, where you'll learn what data Marketo Engage captures and how to set up your programs to track and measure attribution. Marketing attribution and journey analytics enable you to better understand the impact your marketing initiatives have on your business and optimize the marketing and sales process. You will review how first-touch and multi-touch attribution is calculated in Marketo Engage and how revenue cycle models allow you to track the marketing journey. You will also practice using reports to analyze and interpret data.


Course Details

Basic Information
Virtual Instructor-led Training is available in US & Canada Region.
Target Audience
Administrator, Architect, Business User, Developer, Creative
3 hours

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