Description: <p>Marketing attribution and journey analytics enable you to better understand the impact your marketing initiatives have on your business and optimize the marketing and sales process. In Marketo Attribution Models and Journey Analytics, you'll learn what data Marketo Engage captures and how to set up your programs to track and measure attribution. You will review how first-touch and multi-touch attribution is calculated in Marketo Engage and how revenue cycle models allow you to track the marketing journey. You will also practice using reports to analyze and interpret data.</p>More
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