Available Live Instructor-Led Sessions

None.

After completing this course, you will be able to:

  • Explain the features and capabilities of Campaign v8
  • Navigate through the Campaign v8 UI 
  • Access the Campaign v8 client console
  • Create a plan, program, and campaign 
  • Add a recipient and send a delivery
  • Create a campaign to target recipients
  • Explain delivery workflow activities
  • Create a campaign and compose personalized content for a delivery in the campaign
  • Send a campaign
  • Send a recurring birthday campaign
  • Send a retargeting campaign
  • Create basic reports
  • Explain different communication channels in Campaign v8 
  • Send a direct mail delivery

  • Introduction to Adobe Campaign v8
    • Features 
    • Key capabilities
    • Architecture
    • Campaign v8 client console 
    • User interface
  • Designing a campaign
    • Create a campaign: Key concepts and process
    • Create a plan, program, and campaign
    • Add a recipient and send a delivery
  • Manage the recipient data 
    • Access the recipient data
    • Use filters
    • Filter the recipient data by using a query activity 
    • Create a campaign to target recipients
  • Preparing deliveries
    • Delivery workflow activities
    • Defining the email content of a delivery
    • Dynamic content and personalization
    • Reduce the spam score and improve deliverability
    • Create a campaign and compose personalized content for a delivery in the campaign
  • Sending campaigns 
    • Process
    • Send a campaign 
    • Create reports 
    • Create basic reports 
    • Send recurring and retargeting Campaigns
    • Send a retargeting campaign
    • Send a recurring birthday campaign
  • Communication channels in Adobe Campaign v8 
    • Send a direct mail delivery

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Get 12-month unlimited access to all on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

 

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