Design and Orchestrate Marketing Campaigns Using Adobe Campaign v8

Adobe Campaign

Design and Orchestrate Marketing Campaigns Using Adobe Campaign v8

Design and Orchestrate Marketing Campaigns Using Adobe Campaign v8 is a 2-day instructor-led or 16-hour on-demand course. This course introduces you to the features, user interface (UI), and key concepts of Campaign v8. You will also learn to design email content in AEM content editor and templates utilizing the AEM-Campaign v8 integration. Using hands-on exercises, you will learn how to implement marketing activities, send multi-channel campaigns, analyze campaigns, and design recurring and retargeting campaigns.

Valid for these versions of Adobe Campaign Classic: V7, V8

Course Details

Completion of Getting Started with Adobe Campaign v8 course
Digital Marketing knowledge

After completing this course, you will be able to:

Describe the features of Campaign v8
Navigate through the Campaign v8 UI
Explain the key concepts of Campaign v8
Create a plan, program, and campaign in Campaign v8
Explain how to manage recipient data in Campaign v8
Create and update recipient data
Create queries in Campaign v8
Execute a multi-channel campaign
Execute a multi-delivery campaign by configuring control groups
Perform A/B testing
Explain the Campaign v8 integration with AEM
Design email content using AEM content editor and templates

Campaign v8: Features
Campaign v8: UI
Campaign v8: Key Concepts
Create a Plan, Program, and Campaign in Campaign v8
Manage Recipient Data
GDPR Compliance of Campaign v8
Create Simple Queries
Create Advanced Queries
Communication Channels in Campaign v8
Create and Execute a Multi-Channel Campaign
Create a Recurring Birthday Campaign
Create a Retargeting Campaign
Create a Recurring Email Delivery with Approvals
Perform A/B Testing
Campaign v8 Integration with AEM
Design Email Content Using AEM Content Editor/Templates

2 days

Business User

Beginner

Campaign Classic Business User

On-Demand Course

The on-demand version allows you the flexibility to train on a schedule that is convenient for you and taken at your own pace. Dive into hands-on product exercises, along with slides, activity guides, and a completion certificate.

To complete the activities in the on-demand course, you will need to work in your own instance. If necessary, speak with your administrator about a setting up a sandbox or testing environment.

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Premium Learning

Enterprise-wide access to cohort-based learning, on-demand courses, and instructor-led sessions— with hands-on exercises and certification vouchers to accelerate adoption and impact through real-world use of Adobe tools.

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Premium Learning + Private Training

All the benefits of Premium Learning, with the added value of dedicated private training aligned to your business needs and delivered on your timeline.

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Certifications

Validate expertise with industry-recognized Adobe credentials. Certification confirms real-world proficiency in Adobe Digital Experience products, builds trust with stakeholders, and helps organizations standardize skills to increase adoption and value.

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Adobe Campaign