Description: <p>The important messages in your marketing emails can only engage your target audience it they make it to the inbox. In Optimizing Email Deliverability, you'll learn how to measure both email delivery and deliverability, how email spam filters work and how key email metrics are calculated.You'll then dive into how the five components of email reputation - data quality, email engagement, authentication, IP and domain reputation, and email content - affect your deliverability. Lastly, you'll learn deliverability best practices that can be configured in your Marketo instance and how to troubleshoot and improve your deliverability should any issues arise.</p>More
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