After completing this course, you will be able to:

• Explain the benefits and key concepts of integrating Target with other Adobe Experience Cloud solutions
• Create A4T activities and interpret activity reports
• Share historical audiences from Analytics to Target
• Create real-time audiences from the Audience Library
• Share audiences from Adobe Audience Manager to Target
• Use customer attributes for expanded targeting and segmentation
• Explain audience sharing with Adobe Experience Platform
• Use audiences with Adobe Campaign and Target

• Target’s integration with Experience Cloud solutions
  • People Core Service
  • Experience Cloud ID Service
  • Analytics as the Reporting Source for Target (A4T)
  • Experience Cloud Audiences
• • Analytics as the Reporting Source for Target (A4T)
  • A4T configuration settings
  • A4T reports: latency considerations
  • Configure an A4T activity
  • Configuring A4T results
• Historical audiences shared from Analytics
  • Share Analytics segments
  • Considerations when choosing historical audiences
  • Data latencies: Audiences shared from Analytics
• Creating real-time audiences
  • Create an audience by using Audience Library
  • Sharing audience from Audience Manager: benefits
  • Create an audience segment by using Audience Manager
  • Data latencies: real-time audiences
  • Building audiences: guidelines
• Utilizing customer attributes
  • Configuration: creating a new customer attribute source in Experience Cloud
  • Create customer attributes to target visitors
  • Create an audience based on a customer attribute for a Target activity
• Audience sharing with Campaign and Experience Platform
  • Share audiences with Experience Platform
  • Use audiences with Campaign and Target