Power Your Digital Business with Adobe Experience Cloud

Adobe Experience Cloud

Power Your Digital Business with Adobe Experience Cloud

Live Instructor Course

Customers today expect your brand to deliver experiences that exceed their expectations across every interaction, every touchpoint, and at every stage of their journey. Power Your Digital Business with Adobe Experience Cloud (previously Accelerate Customer Engagement with Personalized Multi-Channel Marketing Programs) is a 3-day instructor-led course where you will learn how your organization can build a digital foundation and create personalized experiences to deliver meaningful and engaging interactions across all channels. By the end of this course, you will have a comprehensive understanding of Adobe Experience Cloud and how to transform your business so that you can deliver exceptional customer experiences. You will gain insight into how Adobe Experience Cloud can drive engagement through hands-on activities working in Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Journey Optimizer.

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Course Details

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After completing this course, you will be able to:

Establish a digital foundation
- Drive customer-focused digital transformation built on a foundation of content, data, and artificial intelligence
Deliver personalized experiences
- Deliver real-time, highly relevant interactions that resonate with specific customer segments – no matter which channel you use to connect
Deliver messaging that feels relevant to your customers, at the exact moment and on the channel they prefer
Understand the key benefits to your business from using Adobe Experience Cloud
Use Adobe Experience Cloud solutions and learn how they enhance your digital marketing objectives
Learn how the solutions are deployed by different teams within your organization
Discover ways you can work across teams to recognize the full potential of Adobe Experience Cloud

Introduction / Digital Transformation Journey / Agenda
Build a Digital Foundation
Build a Website Using Adobe Experience Manager Sites
Use Tags to Integrate Adobe Experience Cloud Solutions
Gain Insights Through Adobe Analytics
Optimize Your Pages Using Adobe Target
Personalization: What Is It?
Personalization Using AEM Sites
Experience Fragments in Adobe Experience Manager
Advanced Personalization and Targeting
Audiences
Customer Attributes
Manage Data in Adobe Experience Platform
Data Ingestion
Data Governance Framework
Data Privacy
Get Started with Adobe Journey Optimizer
Create Event-triggered Transactional Messages for Campaign Orchestration
Create and Share Dynamic Reports with Customer Journey Analytics
Course Review and Resources

Price: USD $3,000

Duration: 3 days

Project Managers, Content Managers, Marketing & Campaign Managers, Optimization Managers, Technical Leads, Developers, System Administrators

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Private training

Organize private training exclusively for your team. Location, dates, times, and agenda can be tailored to your organization’s needs.

Learning Subscriptions

Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

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Adobe Professional Certification

Take an exam and earn a certification that validates your skills and knowledge.

Go to Certification Program

Looking for a downloadable version of the course details?

Download a streamlined version of the course details to easily share with your team.

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Adobe Experience Cloud