Create Personalized Customer Journeys Using Adobe Journey Optimizer

Adobe Journey Optimizer

Create Personalized Customer Journeys Using Adobe Journey Optimizer

Live Instructor Course

On Demand Course

Create Personalized Customer Journeys Using Adobe Journey Optimizer is a 2-day instructor-led or 16-hour on-demand course that helps you engage with your customers effectively throughout their journey by leveraging the capabilities of Journey Optimizer. Through hands-on activities, you will learn to create and publish personalized messages, create audience and audience compositions, create campaigns, and build and publish your customer journeys in Journey Optimizer. You will also learn to create landing pages and subscription lists.

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Course Details

Complete the Get Started with Adobe Experience Platform course.

After completing this course, you will be able to:

Create audiences in Journey Optimizer
Create content templates and fragments
Create effective digital campaigns
Create, publish, and monitor customer journeys
Create landing pages and subscription lists

Get Started with Adobe Journey Optimizer
- Why Journey Optimizer?
- Capabilities
- Features
- Architecture
- Task Workflow
- Engagement Channels
Create Audiences in Adobe Journey Optimizer
- Audiences
- Audience Compositions
Create Content Templates and Fragments in Adobe Journey Optimizer
- Create an email from scratch
- Create an email from code
- Create an email from imported HTML
- Create Fragments
Create Campaigns in Adobe Journey Optimizer
- Email Campaigns
- Web Campaign
- In-App Campaign
- Push Campaign
Create and Publish Customer Journeys in Adobe Journey Optimizer
Create Landing Pages and Subscription Lists in Adobe Journey Optimizer

Price: USD $2,000

Duration: 2 days

Business User

Beginner

On-Demand Course

The on-demand version allows you the flexibility to train on a schedule that is convenient for you and taken at your own pace. Dive into hands-on product exercises, along with slides, activity guides, and a completion certificate.

To complete the activities in the on-demand course, you will need to work in your own instance. If necessary, speak with your administrator about a setting up a sandbox or testing environment.

Enroll in On-Demand Course

Explore more ways to learn.

Private training

Organize private training exclusively for your team. Location, dates, times, and agenda can be tailored to your organization’s needs.

Learning Subscriptions

Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

View Learning Subscriptions

Adobe Professional Certification

Take an exam and earn a certification that validates your skills and knowledge.

Go to Certification Program

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Adobe Journey Optimizer