Fundamentals of Adobe Audience Manager is an 8-hr on-demand course that provides you with a basic understanding of the functionality of a Data Management Platform (DMP). It also describes how Adobe Audience Manager gathers user data from all the available data sources and creates traits and intelligent audience segments. You will also learn how to measure and optimize the effectiveness of audience segments using Audience Manager reports. Using hands-on exercises, participants will learn how to create traits, segments, and analyze reports. To complete the hands-on exercises in this course, you will need to download the provided Student Guide and work within a sandbox or test environment provided by your Audience Manager administrator.