After completing this course, you should:

• Be familiar with the Adobe Analytics Data Analyst Credential exam format, exam topics, and benefits
• Understand the five main topic areas of the exam
• Be ready to use recommended study tips for exam preparation
• Have experience practicing for the exam by answers sample questions

• Introduction
• Exam Overview
• Adobe Analytics Fundamentals
  • Understanding organizational goals 
  • Key features of Analysis Workspace 
  • Report Suite functions and types
• Four-step Analytics Methodology 
  • Visitor Acquisition 
  • Visitor Identification 
  • Visitor Activity & Content Consumption 
  • Visitor Retention
• Create and Manage Segments 
  • Creating custom segments using Segment Builder 
  • Differentiating between Segment Container types 
  • Using Segment Operators and Functions 
  • Comparing Segments
• Create and Manage Calculated Metrics 
  • Building Calculated Metrics  
  • Product Compatibility 
  • Container Options: Segment, Function, and Static Number 
  • Attribution Modeling
• Virtual Analyst
  • Creating, interpreting, and responding to Intelligent Alerts 
  • Identifying anomalies in a report with Anomaly Detection features 
  • Interpreting anomalies using Contribution Analysis
• Exam Study Tips
• Practice Quiz