Spotlight: Search Engine Optimization in Adobe Experience Manager

Adobe Experience Manager

Spotlight: Search Engine Optimization in Adobe Experience Manager

On Demand Course

Adobe Experience Manager offers a wide range of tools that allow marketers to realize their search engine optimization (SEO) strategy for their websites. In this course, you will learn how to apply AEM Sites authoring tools and administrative consoles to implement SEO best practices in order to maintain and increase your site’s search engine result rankings.

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Course Details

Knowledge of Adobe Experience Manager.

In this course, you will learn how to:

Optimize information architecture for search engines.
Optimize URLs.
Optimize content for search engines.

Introduction to Search Engine Optimization (SEO)

Optimize Information Architecture for Search Engines:

Information Architecture
Content Hierarchy
Taxonomy Best Practices

Optimize URLs:

SEO URLs
Name Pages for SEO Benefit
Define the URL for SEO
Create a Vanity URL
Use Canonical URLs
AEM Server Configuration
Rewrite URLs
Create 301 Redirects for Legacy URLs
Create Sitemaps for AEM Sites
Configure Robots.txt in AEM

Optimize Content:

Page Properties and Search Result Pages
Title Component Configuration

Duration: 45 minutes

Content Authors, Business Practitioners, Developers

Intermediate

AEM Sites Content Author

On-Demand Course

The on-demand version allows you the flexibility to train on a schedule that is convenient for you and taken at your own pace. Dive into hands-on product exercises, along with slides, activity guides, and a completion certificate.

To complete the activities in the on-demand course, you will need to work in your own instance. If necessary, speak with your administrator about a setting up a sandbox or testing environment.

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Explore more ways to learn.

Private training

Organize private training exclusively for your team. Location, dates, times, and agenda can be tailored to your organization’s needs.

Learning Subscriptions

Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

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Adobe Professional Certification

Take an exam and earn a certification that validates your skills and knowledge.

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Adobe Experience Manager