• Introduction & Use Cases
  • Course Introduction
  • Event Data used for personalization options - Use cases
  • Use case covered in this training
• Overview of Query Service and Data Distiller
  • Query Service
  • Data Distiller
  • Query Service vs Data Distiller
  • (optional) Demo Query Service SQL and Data Distiller SQL
• Creation of Data Distiller Audiences
  • Benefits of Data Distiller Audiences
  • When to use Data Distiller Audiences
  • How to create a Data Distiller Audience
  • Exercise: Create a Data Distiller Audience
  • Limitations to be considered
• Management and Maintenance Data Distiller Audiences
  • How to insert Records into Data Distiller Audiences
  • How to Overwrite Entire Data Distiller Audiences
  • How to remove Data Distiller Audiences
  • Exercise: Insert Profiles into a Data Distiller Audience
  • Exercise: Overwrite Profiles of a Data Distiller Audience
• Using enriched audiences in Destinations, Journeys and Campaigns
  • Usage of enriched attributes
  • Demo: Activate Audience in a File-Based Destination Mapping the Enriched Attributes
  • Exercise: Create a Batch Journey/Campaign that uses the Enriched attributes

• Persona who knows how to create basic Audiences using the UI and is interested in learning how to create SQL-based Audiences
• Persona who knows how to create basic journeys/Campaigns and is interested in learning how to create batch journeys with Event Calculated Personalization.
• AJO or RTCDP users with basic knowledge of the tool.
• Students who have already attended any of the following courses and are looking to deepen their skills in: 
  • Create Audiences in RTCDP
  • Create Personalized Cusotmer Journeys Using AJO

Advanced

• AEP Power User