Empower Your Business and Get Introduced with AI at Adobe

Adobe Experience Platform

Empower Your Business and Get Introduced with AI at Adobe

Live Instructor Course

This course provides a comprehensive overview of Adobe's AI technologies (Sensei, Firefly) and their integration across the Adobe Experience Cloud (AEP, RT-CDP, AJO, Analytics, CJA), Creative Cloud, Document Cloud (Acrobat), Workfront, and GenStudio. Participants will learn how AI transforms workflows to enhance productivity, personalization, insights, efficiency, and creativity.

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Course Details

At least 2 years of experience in digital workflows (marketing, creative, IT, etc.)
Basic understanding of enterprise software categories (CRM, CMS, analytics, project management, etc.)

After completing this course, you will be able to:

Explain Adobe's core AI strategy (Sensei, Firefly) and its application across the portfolio.
Describe how AI enhances data unification and activation in Adobe Experience Platform and Real-Time CDP.
Identify AI features enabling journey orchestration and optimization in Adobe Journey Optimizer.
Understand how AI streamlines work and project management in Adobe Workfront.
Recognize how AI accelerates and governs the marketing content supply chain with GenStudio.
Summarize key AI features within Adobe Creative Cloud applications.
Identify AI capabilities for summarizing, querying, and working with documents in Adobe Acrobat.
Articulate the overall benefits of AI integration for efficiency, personalization, and creative/document workflows.

Module 1: Introduction to AI in the Adobe Ecosystem

Module 2: AI for Data, Insights, and Journey Orchestration

Adobe Experience Platform (AEP)
Analytics & Customer Journey Analytics (CJA)
Real-Time CDP (RTCDP)
Adobe Journey Optimizer (AJO)
Adobe Target
Marketo Engage:
Adobe Mix Modeler

Module 3: AI for Work Management (Adobe Workfront)

Module 4: AI for Creative Production (Creative Cloud & Firefly)

Firefly GenAI Capabilities
Creative Cloud Apps
Creative Cloud Assistants
Adobe Stock + GenAI
AI Enhanced Search & Layout
Content Authenticity Initiative

Module 5: AI for the Content Supply Chain (GenStudio & AEM)

GenStudio:
Adobe Experience Manager (AEM):
AEM Sites
AEM Assets
AEM Forms
AEM Agentic AI
Edge Delivery AI

Module 6: AI in Document Cloud (Acrobat, Sign, Scan)

Ask Acrobat AI
AI Editing & Summaries
Scan & Tagging

Module 7: Agentic AI in the Adobe Ecosystem

What is Agentic AI?
AEP Agentic Composer:
DX Agentic Framework:

Module 8: Conclusion & Future of AI in Adobe

2 hours

Digital professionals
Marketers
Designers
Content Creators
Campaign Managers
Analysts
Project Managers
IT Professionals
Business Leaders interested in digital transformation
Document-heavy roles
Small business owners

Intermediate

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Premium Learning

Enterprise-wide access to cohort-based learning, on-demand courses, and instructor-led sessions— with hands-on exercises and certification vouchers to accelerate adoption and impact through real-world use of Adobe tools.

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Premium Learning + Private Training

All the benefits of Premium Learning, with the added value of dedicated private training aligned to your business needs and delivered on your timeline.

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Certifications

Validate expertise with industry-recognized Adobe credentials. Certification confirms real-world proficiency in Adobe Digital Experience products, builds trust with stakeholders, and helps organizations standardize skills to increase adoption and value.

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Adobe Experience Platform