Adobe Marketo Engage

Create Event and Webinar Programs in Adobe Marketo Engage

Every business seeks to stand out from its competition, and events can help make a business more noticeable. In this 3-hour, instructor-led course, you’ll learn how to create and track in-person and online events in Adobe Marketo Engage. Discover tips and tricks for using Event Programs, including how to take advantage of My Tokens, nested programs, Adobe Exchange (formerly LaunchPoint) integrations, and more.

Available Live Instructor-Led Sessions

US & Canada
LATAM
EMEA
APAC
JAPAN

Mar 28, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

Apr 24, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

May 30, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

Jun 26, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

Jul 28, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

Aug 25, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

Sep 22, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

Oct 31, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

Nov 20, 2025

9:00AM - 12:00PM Pacific Time Zone (Virtual Public)

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Course Details

Live Instructor course | 1 day ($450)

Level: Intermediate

On-Demand course, 4 hours (Subscription Access Only)

Target Audience: Adobe Marketo administrators, architects, business users, developers, creatives

Learning Path: Marketer

After completing this course, you will be able to:

Create an Event Program
Create a nested Email Program to promote the event
Create a nested Event Program to track sub-events
Use the program-level calendar to manage your events
Use My Tokens to populate event assets
Update program statuses in main and nested programs using Smart Campaigns
Integrate an Event Program with a webinar service

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