Adobe Marketo Engage

Optimize Email Deliverability in Adobe Marketo Engage

Optimizing Email Deliverability is a 3-hour, instructor-led course, where you'll learn how to measure both email delivery and deliverability, how email spam filters work and how key email metrics are calculated. The important messages in your marketing emails can only engage your target audience if they make it to the inbox. You'll then dive into how the five components of email reputation - data quality, email engagement, authentication, IP and domain reputation, and email content - affect your deliverability. Lastly, you'll learn deliverability best practices that can be configured in your Marketo instance and how to troubleshoot and improve your deliverability should any issues arise.