Fundamentals of Adobe Target

Adobe Target

Fundamentals of Adobe Target

On Demand Course

Fundamentals of Adobe Target is a 4-hour on-demand course where participants learn the core concepts and capabilities of Adobe Target to successfully run optimization activities on your site. In this course, you learn how to create A/B tests and experience targeting tests using the Visual Experience Composer. As part of that process, you also learn how to use content and offers, create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, project governance and the campaign lifecycle, and strategies for improving your group’s maturity as an optimization organization. To complete the exercises in this course, you can request a course specific sandbox where you will have 30 days to complete the activities.

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Course Details

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After completing this course, you will be able to:

Explain the key concepts of Adobe Target
Explain how to plan an Adobe Target optimization program involving processes, goals, roles, and responsibilities
Create A/B test activities
Create and manage experiences by using the VEC
Create offers from the content library
Perform quality assurance and activate an activity
Interpret the activity test reports
Create custom audiences for an activity
Create Experience Targeting activities for different audiences
Explain how to resolve multiple activities conflicts to predict the activity that should display

Adobe Target and Adobe Experience Cloud
How Does Adobe Target Work
Testing versus Targeting
Targeting Terminologies
Optimization and Design Strategy
Roles and Responsibilities
Creating A/B Test Activity
Editing Options in the Experience Composer
Form-based Experience Composer
Performing Template Test
Creating Offers
Performing Activity Quality Assurance
Activating an Activity
Interpreting Activity Reports Data by Analyzing Lift, Confidence, and Confidence Level
Creating Custom Audiences
Managing Audiences
Creating Experience Targeting Activity
Audiences Report Filtering
Conflict Resolution
Activity Collisions

Duration: 4 hours

Business User, Developer

Beginner

On-Demand Course with requestable sandbox

The on-demand version allows you the flexibility to train on a schedule that is convenient for you and taken at your own pace. This course comes with a requestable learning sandbox, where you can dive into hands-on product exercises, along with slides, activity guides, and a completion certificate.

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Private training

Organize private training exclusively for your team. Location, dates, times, and agenda can be tailored to your organization’s needs.

Learning Subscriptions

Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

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Adobe Professional Certification

Take an exam and earn a certification that validates your skills and knowledge.

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Adobe Target