• Introduction
• Exam Overview
• Adobe Target Fundamentals
  • Permissions, roles, and responsibilities
  • Optimization and personalization concepts
  • Activity types
  • Offer types
• Create Activities
  • Create and modify A/B and template tests
  • Create an Experience Targeting activity
  • Create and modify multivariate activity
• Create and Manage Audiences in Target
  • Create audiences with Target data
  • Manage audiences
  • Use audiences for testing/targeting
  • Identify and use advanced audiences from other data sources
• Reporting and Analytics
  • Key features of Target

Target Optimization Specialist

Adobe Target Optimization Specialist Professional