• Coursework with Adobe Target conceptual and practical knowledge 
• Minimum of six (6) months of hands-on, practical experience with Adobe Target in the areas of Adobe Target fundamentals, creating Activities, creating and managing Audiences, and using reporting and analytics features

After completing this course, you should:

• Be familiar with the Adobe Target Optimization Specialist Credential exam format, exam topics, and benefits
• Understand the four main topic areas of the exam
• Be ready to use recommended study tips for exam preparation
• Have experience practicing for the exam by answers sample questions

• Introduction
• Exam Overview
• Adobe Target Fundamentals
  • Permissions, roles and responsibilities
  • Optimization and personalization concepts
  • Activity types
  • Offer types
• Create Activities
  • Create and modify A/B and template tests
  • Create an Experience Targeting activity
  • Create and modify multivariate activity
• Create and Manage Audiences in Target
  • Create audiences with Target data
  • Manage audiences
  • Use audiences for testing/targeting
  • Identify and use advanced audiences from other data sources
• Reporting and Analytics
  • Key features of Target reporting
  • Using Analytics for Target activities
• Exam Study Tips
• Practice Quiz