To get the most out of every live and self-guided study session of this cohort, be sure to complete these activities before the first live session of Week 1, and access your training environment.

Begin your Analytics cohort journey with an introduction to data analytics, learn to navigate the user interface, and create, visualize, and share reports.

Learn how data is collected in Adobe Analytics, understand the role and importance of the Business Requirements Document (BRD) and Solution Design Reference (SDR), and explore key implementation methods.

Build reports and visualizations to analyze key aspects of the customer journey, including visitor acquisition, identification, activity, and retention.

Learn to create and apply custom segments, calculated metrics, and date ranges. Detect and analyze anomalies using intelligent alerts and take a deep dive into Adobe Analytics four-step methodology.

Discover how Adobe Analytics can be tailored to meet your unique business needs, uncover the story behind your data, explore its integration with other Adobe Experience Cloud products, and learn practical, real-world data activation scenarios.

Present your team’s final analytics solution to the cohort, share key takeaways, and explore how your peers approached similar challenges using Adobe Analytics.

Prepare for certification, reflect on your learning, and celebrate your cohort achievements.