Week 1: ALM Platform navigation, Cohort orientation, Get started with Experience Platform, and verifying existing structured data and dataflow architecture
Week 2: Manage sandbox packages, create both attributes and events XDM schemas, and manage data governance
Week 3: Ingest data into Experience Platform by different methods (source connector, API, and Streaming), monitor the dataflow, and manage data hygiene
Week 4: Stream website data into Experience Platform by using Data Collection Tag properties
Week 5: Create audiences, configure destinations, and activate audiences to destination
Week 6: Capstone presentations with peer and instructor feedback. Certification exam preparation, course wrap-up, and final reflections