Adobe Journey Optimizer Cohort

Adobe Journey Optimizer

Create Personalized Journeys and Campaigns by Using Adobe Journey Optimizer Learning Cohort

Join a six-week cohort experience focused on building practical skills in Adobe Journey Optimizer. Learn through live sessions, guided labs, and peer collaboration as you progress from core concepts to creating and activating personalized, cross-channel customer journeys.

Enrollment Details:

Sign in to view dates and enroll in a scheduled cohort. If you are a Premium Learning Subscriber enrolling into a cohort for the first time, you will go through a one-time account verfication; when prompted, enter your email, and add your company subscription code on the additional info page. Once your subscription is verified, you can return to finish your enrollment.
After enrolling, you will receive an enrollment confirmation email and calendar invites for all live sessions in the cohort. If the invites do not appear in your inbox, please check your junk or spam folder and mark the emails as safe.

In the meantime, find your enrollment in My Cohorts. During the week before your cohort begins, you'll be prompted via a welcome email to return to My Cohorts to start accessing your cohort activities and pre-work requirements.

Journey Optimizer Cohort Details

None

Describe Adobe Experience Platform and Application services
Describe schemas and datasets
Describe the capabilities and benefits of Adobe Journey Optimizer
Describe union schema, merge policies, and identities
Create and manage audiences and audience compositions
Describe the AI content generation capabilities of Journey Optimizer
Build personalized content using templates, fragments, assets, and landing pages
Create campaigns across email, web, push, and in-app channels
Deliver offers through emails and code-based experiences
Design, publish, and manage customer journeys
Configure events, channel configurations, suppression lists, and business rules

Week 1: ALM Platform navigation, Cohort orientation, Introduction to Adobe Experience Platform and Get Started with Adobe Journey Optimizer
Week 2: Create audiences and audience compositions, Create content templates, Fragments, and Landing pages
Week 3: Create email, web, in-app, push campaigns, Deliver offers through email and code-based experiences
Week 4: Create personalized journeys
Week 5: Configure events and channel configurations
Week 6: Capstone presentations with peer and instructor feedback, Certification exam preparation, course wrap-up, and final reflections.

Cohort program: 6 weeks

This cohort is designed as an integrated experience, and each component plays a critical role in your completion progress:

Live sessions are a core part of the cohort, and attendance is expected twice a week.
Engage in real-time learning with Adobe experts and your peers. The two interactive sessions each week are designed to help you connect, ask questions, and apply what you're learning.
Time commitment: 2 - 4 hours a week.
Capstone Project & Peer Review are required for completion credit. Demonstrate mastery through a guided capstone project. Apply your learning to a real-world challenge, then exchange feedback with your peers in structured review sessions. Learners must complete the capstone project to receive cohort completion credit.
Time commitment: 0.5 - 1 hours a week.

Self-Paced Modules & Quizzes are essential to prepare for live sessions and to successfully complete the project.
Learn flexibly, at your own pace, between live sessions. Access asynchronous modules, hands-on labs, and discussion activities to deepen your understanding and apply key concepts in real-world scenarios.
Time commitment: 0.5 - 3 hours a week.

Digital Marketers, Marketing Managers, Journey Specialist, Customer Experience Managers, Developers, and Administrators

Beginners and Intermediate

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