Week 1: Orientation, Foundations, Overview of Implementation
Week 2: Introduction to Analytics Four Step Methodology, Explore Visitor Acquisition and Visitor Identification
Week 3: Explore Visitor Activity and Visitor Retention
Week 4: Custom Components - Create Segments, Calculated Metrics, and Date Ranges
Week 5: Advance Analysis - Attribution, Sequential Segments, Comparison Operators for Segments, Functions for Calculated Metrics
Week 6: Virtual Analyst, Customization, Data Storytelling, Data Activation, and Integration
Week 7: Capstone presentations, certification exam preparation, course wrap-up, and final reflections
Enrollment Details:
- Sign in to view dates and enroll in a scheduled cohort. If you are a Premium Learning Subscriber enrolling into a cohort for the first time, you will go through a one-time account verfication; when prompted, enter your email, and add your company subscription code on the additional info page. Once your subscription is verified, you can return to finish your enrollment.
- After enrolling, you will receive an enrollment confirmation email and calendar invites for all live sessions in the cohort. If the invites do not appear in your inbox, please check your junk or spam folder and mark the emails as safe.
- During the week before your cohort begins: You will get access to your cohort. Look out for a welcome email that contains access to your cohort learning journey & weekly activities, pre-work requirements, and environment access instructions.
Analytics Cohort Details