Adobe Customer Journey Analytics Cohort

Adobe Customer Journey Analytics

Configure and Analyze Data with Adobe Customer Journey Analytics Learning Cohort

Join us for a seven-week guided learning experience, where through live sessions, hands-on labs, peer collaboration, and a capstone project, you will learn how to execute Adobe Customer Journey Analytics end to end, from assembling and configuring customer data, to analyzing cross-channel customer journeys, measuring business impact, and activating insights to support real business decisions.

Premium Learning Subscribers: information for the Customer Journey Analytics Cohort is now available, but note that enrollment is not yet open. Check back soon for dates and registration.

Enrollment Details:

Sign in to view dates and enroll in a scheduled cohort. If you are a Premium Learning Subscriber enrolling into a cohort for the first time, you will go through a one-time account verfication; when prompted, enter your email, and add your company subscription code on the additional info page. Once your subscription is verified, you can return to finish your enrollment.
After enrolling, you will receive an enrollment confirmation email and calendar invites for all live sessions in the cohort. If the invites do not appear in your inbox, please check your junk or spam folder and mark the emails as safe.

In the meantime, find your enrollment in My Cohorts. During the week before your cohort begins, you'll be prompted via a welcome email to return to My Cohorts to start accessing your cohort activities and pre-work requirements.

Adobe Customer Journey Analytics Cohort Details

None

After completing this cohort, you will be able to:

Define data connections to unify customer data
Configure and validate datasets to ensure accurate analysis
Analyze customer journeys to uncover actionable insights
Measure business impact to evaluate sales and performance
Identify key factors to understand business outcomes
Apply insights to drive data-informed decisions
Create end-to-end solutions in a capstone scenarios

Week 1: Establish Data Connection
Week 2: Transform and Validate Data
Week 3: Analyze Traffic & Customer Journeys
Week 4: Analyze Sales & Revenue Patterns
Week 5: Measure business impact
Week 6: Activate insights
Week 7: Capstone presentations. Certification exam preparation, course wrap-up, and final reflections

Cohort program: 7 weeks

This cohort is designed as an integrated experience, and each component plays a critical role in your completion progress:

Live sessions are a core part of the cohort, and attendance is expected twice a week.
Engage in real-time learning with Adobe experts and your peers. The two interactive sessions each week are designed to help you connect, ask questions, and apply what you're learning.
Time commitment: 2 - 4 hours a week.
Capstone Project & Peer Review are required for completion credit. Demonstrate mastery through a guided capstone project. Apply your learning to a real-world challenge, then exchange feedback with your peers in structured review sessions. Learners must complete the capstone project to receive cohort completion credit.
Time commitment: 0.5 - 1 hours a week.

Self-Paced Modules & Quizzes are essential to prepare for live sessions and to successfully complete the project.
Learn flexibly, at your own pace, between live sessions. Access asynchronous modules, hands-on labs, and discussion activities to deepen your understanding and apply key concepts in real-world scenarios.
Time commitment: 0.5 - 3 hours a week.

Business Users, Admins, Power Users

Beginner

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