Adobe Marketo Engage Cohort

Adobe Marketo Engage

Adobe Marketo Engage Learning Cohort

Join a guided learning experience designed to help you master Adobe Marketo Engage—from foundational skills to advanced campaign design—through live sessions, hands-on labs, peer collaboration, and a capstone project.

Business Users: In 7 weeks, learn how to confidently build, launch, and measure marketing programs. (Dates now available for Premium Learning Subscribers)

Marketing automation managers and administrators who manage platform configuration, governance, and integrations: In 7 weeks, build expertise in user management, compliance, data hygiene, and advanced program design. (Dates now available for Premium Learning Subscribers)

Architects and Senior Administrators: In 5 weeks, build expertise in project leadership and change management, data and campaign architecture design, reporting and attribution, and advanced governance topics. (Dates coming soon for Premium Learning Subscribers)

Enrollment Details:

Sign in to view dates and enroll in a scheduled cohort. If you are a Premium Learning Subscriber enrolling into a cohort for the first time, you will go through a one-time account verfication; when prompted, enter your email, and add your company subscription code on the additional info page. Once your subscription is verified, you can return to finish your enrollment.
After enrolling, you will receive an enrollment confirmation email and calendar invites for all live sessions in the cohort. If the invites do not appear in your inbox, please check your junk or spam folder and mark the emails as safe.
During the week before your cohort begins: You will get access to your cohort. Look out for a welcome email that contains access to your cohort learning journey & weekly activities, pre-work requirements, and environment access instructions.

Marketo Engage Cohort Details

None

After completing this cohort,

Business Users will be able to:

Build foundational and advanced skills in Adobe Marketo Engage through hands-on practice.
Design and launch email, engagement, default, and event programs using best practices.
Apply personalization, segmentation, and automation to real-world use cases.
Collaborate with peers and mentors to solve marketing challenges.
Prepare for Adobe Marketo Engage certification and become an internal champion.

Administrators will be able to:

Navigate the Admin panel and core Marketo Engage features.
Configure user roles, permissions, workspaces, and partitions.
Implement governance standards, naming conventions, and tag taxonomy.
Manage compliance operations (consent, suppression, communication limits).
Design and maintain email, engagement, and event programs.
Integrate Marketo with third-party tools.
Apply data hygiene best practices and operational workflows.
Analyze program performance using reports and dashboards.
Prepare for Marketo Engage certification through exam-aligned activities.

Architects will gain:

Project Leadership and Change Management: Analyze case studies, requirements, process changes, and audits to identify key stakeholders and recommend project scope, resources, priorities, and an effective enablement plan.
Marketo Engage Data Architecture Design: Assess scenarios to determine the requirements and impact of adding new technology, understand which integration types apply, and evaluate requests for capturing campaign level-level data.
Marketo Campaign Architecture Design: Collect requirements to recommend lead qualification, lifecycle design, scoring, routing, and campaign logic; evaluate existing implementations to provide findings and scalability recommendations; and identify lifecycle stages affected by proposed changes.
Advanced Governance: Assess scenarios and requirements to recommend governance steps, efficient data schemas, privacy compliant PII practices, improved user management, appropriate workspace/partition use, and security measures based on risk assessment, channel attribution and their trade-offs, and explain how channel, program, and tag configurations influence reporting and analytics.
Reporting and Attribution: Recommend reporting approaches for digital channels, validate lifecycle tracking in Marketo, identify methods for multichannel attribution and their tradeoffs, and explain how channel, program, and tag configurations influence reporting and analytics.

Business Users
Week 1: Get started with platform navigation, program types, database fundamentals, and cohort orientation.

Week 2: Email Programs, Smart Lists, segmentation, dynamic content, A/B testing, and the Email Designer.

Week 3: Engagement Programs, nurture streams, transition rules, person scoring, and Snippets.

Week 4: Default and Event Programs, gated content, forms, landing pages, program templates, and tokens.

Week 5: Capstone project planning, use case development, and group collaboration.

Week 6: Capstone presentations with peer and instructor feedback.

Week 7: Certification exam preparation, course wrap-up, and final reflections.

Administrators
Week 1: Administrator Essentials – Orientation, role of administrator, governance principles, user roles, permissions, workspaces, partitions

Week 2: Email Programs – Smart Lists, segmentations, dynamic content, tokens, templates, approval workflows, Email Designer and reporting

Week 3: Nurture Programs – Architecting nurture streams, transition rules and personalization, Engagement Program reporting

Week 4: Default & Event Programs – Webinar and event integrations, advanced forms and program statuses, operational programs for data hygiene

Weeks 5–6: Capstone Challenge – Review of key concepts, group project: design and present a Marketo solution, peer and instructor feedback

Week 7: Exam Prep & Conclusion – Certification exam preparation, course wrap-up, and final reflections.

Architects
Week 1: Project Leadership, Change Management, and Data Architecture Design – Orientation, role of architect, developing enablement plans, identifying impact of new integrations and evaluating data capture.

Week 2: Campaign Architecture Design – Lead qualification, lifecycle design, scoring, routing and campaign logic

Week 3: Advanced Governance – Governance steps, data schemas, PII practices, user management and security measures.

Week 4: Reporting and Attribution – Digital channel reporting, lifecycle tracking, multi-channel attribution, and the relationship between tag configurations and analytics.

Week 5: Exam Prep & Conclusion – Certification exam preparation, course wrap-up, and final reflections.

Cohort program for Business Users & Administrator tracks: 7 weeks
Cohort program for Architect track: 5 weeks

This cohort is designed as an integrated experience, and each component plays a critical role in your completion progress:

Live sessions are a core part of the cohort, and attendance is expected twice a week.
Engage in real-time learning with Adobe experts and your peers. The two interactive sessions each week are designed to help you connect, ask questions, and apply what you're learning.
Time commitment: 2 - 4 hours a week.
Capstone Project & Peer Review are required for completion credit. Demonstrate mastery through a guided capstone project. Apply your learning to a real-world challenge, then exchange feedback with your peers in structured review sessions. Learners must complete the capstone project to receive cohort completion credit.
Time commitment: 0.5 - 1 hours a week.

Self-Paced Modules & Quizzes are essential to prepare for live sessions and to successfully complete the project.
Learn flexibly, at your own pace, between live sessions. Access asynchronous modules, hands-on labs, and discussion activities to deepen your understanding and apply key concepts in real-world scenarios.
Time commitment: 0.5 - 3 hours a week.

Digital marketers, content creators, marketing managers, administrators, architects.

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