Week 1: Get started with platform navigation, program types, database fundamentals, and cohort orientation.
Week 2: Email Programs, Smart Lists, segmentation, dynamic content, A/B testing, and the Email Designer.
Week 3: Engagement Programs, nurture streams, transition rules, person scoring, and Snippets.
Week 4: Default and Event Programs, gated content, forms, landing pages, program templates, and tokens.
Week 5: Capstone project planning, use case development, and group collaboration.
Week 6: Capstone presentations with peer and instructor feedback.
Week 7: Certification exam preparation, course wrap-up, and final reflections.