Create and Manage Audiences in Adobe Real-Time CDP

Adobe Real-Time CDP

Create and Manage Audiences in Adobe Real-Time CDP Learning Cohort

Join us for a four-week guided learning experience, where through live sessions, hands-on labs, peer collaboration, and a capstone project, you will learn how to manage profiles, create audiences, manage data governance framework, and activate audiences to a destination.

Enrollment Details:

Sign in to view dates and enroll in a scheduled cohort. If you are a Premium Learning Subscriber enrolling into a cohort for the first time, you will go through a one-time account verfication; when prompted, enter your email, and add your company subscription code on the additional info page. Once your subscription is verified, you can return to finish your enrollment.
After enrolling, you will receive an enrollment confirmation email and calendar invites for all live sessions in the cohort. If the invites do not appear in your inbox, please check your junk or spam folder and mark the emails as safe.
During the week before your cohort begins: You will get access to your cohort. Look out for a welcome email that contains access to your cohort learning journey & weekly activities, pre-work requirements, and environment access instructions.

Real-Time CDP Cohort Details

None

After completing this cohort, you will be able to:

Describe Schemas and Datasets
Describe the capabilities, benefits, and workflow of Real-Time CDP
Describe Real-Time Customer Profile
View Union Schema
Create Merge Policies
Create computed attributes
Modify Profile dashboards and widgets
Ingest data into Real-time Customer Profile
Create an audience based on attributes
Create an audience based on events
Create sequential audiences
Create a multi-entity audience
Create an aggregation audience
Manage consent in Audiences
Create a dynamic audience
Describe data governance framework in Adobe Experience Platform
Create policies and labels
Activate an audience to a destination

Week 1: ALM Platform navigation, Cohort orientation, Get started with Adobe Experience Platform and Real-Time CDP

Week 2: Manage profiles and create Audiences .

Week 3: Manage data governance framework and activate audiences to a destination

Week 4: Capstone presentations with peer and instructor feedback. Certification exam preparation, course wrap-up, and final reflections.

Cohort program: 4 weeks

What to expect:

Live sessions: Engage in real-time learning with Adobe experts and your peers. Join two interactive sessions a week designed to help you connect, ask questions, and apply what you're learning. Time commitment: 2 - 4 hours a week.

Self-Paced Learning: Learn flexibly, at your own pace, between live sessions. Access asynchronous modules, hands-on labs, and discussion activities to deepen your understanding and apply key concepts in real-world scenarios. Time commitment: 0.5 - 3 hours a week.
Capstone & Peer Review: Demonstrate mastery through a guided capstone project. Apply your learning to a real-world challenge, then exchange feedback with your peers in structured review sessions. Time commitment: 0.5 - 1 hours a week.

Data Analyst, Marketing Manager, Campaign Marketing Analyst, Business Analyst, Campaign Manager, Conversion/Optimization, Consultant, Marketing Product Owner, Marketing Analysts

Beginner

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Adobe Real-Time CDP