Adobe Target Cohort

Adobe Target

Adobe Target Learning Cohort

Join a six-week guided learning experience designed to help you learn more about the core concepts, advanced features, and key capabilities of Adobe Target — through live sessions, hands-on labs, peer collaboration, and a capstone project that prepares you to explore the test design process including campaign strategy, optimization goals, and benefits of using Analytics as Reporting Source for Target (A4T).

This cohort will enable you to create A/B activities (manual, auto-allocate, auto-target, template, and multipage), Multivariate (MVT), Recommendations as an Offer, and Automated Personalization (AP) activities using the Visual Experience Composer (VEC), build visitor audiences for Experience Targeting (XT), create and apply audiences from Adobe’s Experience Cloud (Adobe Target, Adobe Analytics, and Adobe Experience Platform), manage and create offers, know when and how to interpret activity report results, and resolve activity conflicts.

Enrollment Details:

Sign in to view dates and enroll in a scheduled cohort. If you are a Premium Learning Subscriber enrolling into a cohort for the first time, you will go through a one-time account verfication; when prompted, enter your email, and add your company subscription code on the additional info page. Once your subscription is verified, you can return to finish your enrollment.
After enrolling, you will receive an enrollment confirmation email and calendar invites for all live sessions in the cohort. If the invites do not appear in your inbox, please check your junk or spam folder and mark the emails as safe.

In the meantime, find your enrollment in My Cohorts. During the week before your cohort begins, you'll be prompted via a welcome email to return to My Cohorts to start accessing your cohort activities and pre-work requirements.

Adobe Target Cohort Details

None

Explain Target's core capabilities, key features, and value
Apply content optimization and test design strategy to real use cases
Create and configure activities (A/B, Multivariate Test, Experience Targeting, Automated Personalization, and Recommendations) and interpret activity reports
Develop and apply audiences and offers using Target-native tools, profile scripts, page parameters, and Experience Cloud audience sources
Evaluate and troubleshoot conflicts and implementation issues

Week 1: ALM Platform navigation, Cohort orientation, Get started with Adobe Target, Introduction to capstone

Week 2: Plan and configure A/B Test activities: Manual, Auto-Allocate, Template Rules, and Multipage

Week 3: Source Analysis Workspace for Target goals, audiences, ad hoc reports (Customer Journey Analytics or Adobe Analytics), and Multivariate Tests

Week 4: Auto-Targeted A/B Tests, Build Target Audiences, and Personalize with Experience Targeting activities

Week 5: Enhance Target visitor profile data with on page parameters and profile scripts, integrate AEP profile attributes & segments with Target, Automated Personalization (AP) Activity, Recommendations activity, A/B test with Recommendations as an offer, Troubleshooting with the Adobe Experience Platform Debugger

Week 6: Capstone presentations with peer and instructor feedback, Wrapping up the cohort, Certification prep

Cohort program: 6 weeks

This cohort is designed as an integrated experience, and each component plays a critical role in your completion progress:

Live sessions are a core part of the cohort, and attendance is expected twice a week.
Engage in real-time learning with Adobe experts and your peers. The two interactive sessions each week are designed to help you connect, ask questions, and apply what you're learning.
Time commitment: 2 - 4 hours a week.
Capstone Project & Peer Review are required for completion credit. Demonstrate mastery through a guided capstone project. Apply your learning to a real-world challenge, then exchange feedback with your peers in structured review sessions. Learners must complete the capstone project to receive cohort completion credit.
Time commitment: 0.5 - 1 hours a week.

Self-Paced Modules & Quizzes are essential to prepare for live sessions and to successfully complete the project.
Learn flexibly, at your own pace, between live sessions. Access asynchronous modules, hands-on labs, and discussion activities to deepen your understanding and apply key concepts in real-world scenarios.
Time commitment: 0.5 - 3 hours a week.

Optimization specialists, optimization managers, web designers

Beginners and Intermediate

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Adobe Target

Adobe Target Learning Cohort

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