Adobe Target Learning Cohort

Adobe Target

Adobe Target Learning Cohort

Join a six-week guided learning experience designed to help you learn more about the core concepts, advanced features, and key capabilities of Adobe Target — through live sessions, hands-on labs, peer collaboration, and a capstone project that prepares you to explore the test design process including campaign strategy, optimization goals, and benefits of using Analytics as Reporting Source for Target (A4T).

This cohort will enable you to create A/B activities (manual, auto-allocate, auto-target, template, and multipage), Multivariate (MVT), Recommendations as an Offer, and Automated Personalization (AP) activities using the Visual Experience Composer (VEC), build visitor audiences for Experience Targeting (XT), create and apply audiences from Adobe’s Experience Cloud (Adobe Target, Adobe Analytics, and Adobe Experience Platform), manage and create offers, know when and how to interpret activity report results, and resolve activity conflicts.

Enrollment Details:

Sign in to view dates and enroll in a scheduled cohort. If you are a Premium Learning Subscriber enrolling into a cohort for the first time, you will go through a one-time account verfication; when prompted, enter your email, and add your company subscription code on the additional info page. Once your subscription is verified, you can return to finish your enrollment.
After enrolling, you will receive an enrollment confirmation email and calendar invites for all live sessions in the cohort. If the invites do not appear in your inbox, please check your junk or spam folder and mark the emails as safe.
During the week before your cohort begins: You will get access to your cohort. Look out for a welcome email that contains access to your cohort learning journey & weekly activities, pre-work requirements, and environment access instructions.

Adobe Target Cohort Details

None

Explain Target’s key features and benefits
Explain content optimization and test design strategy
Create A/B activities and perform QA
Interpret A/B reports
Create audiences in Target
Create an Experience Targeting (XT) activity
Use Customer Journey Analytics (CJA) as a reporting source
Plan A/B test duration using test calculator
Customize CJA reports in Analysis Workspace
Create a Multivariate (MVT) activity
Interpret an MVT report
Differentiate between optimization and personalization tasks
Explain the benefits and considerations of using audiences from various platforms
Create audiences using profile scripts and page parameters
Differentiate between the Auto-Target, Manual, and Auto-Allocate allocation methods
Create an A/B test activity using Auto-Target allocation
Interpret an Auto-Target report
Create an Automated Personalization (AP) activity
Interpret an AP activity report
Create an A/B test activity with Recommendations offer
Create a Recommendations activity

Week 1: ALM Platform navigation, Cohort orientation, Get started with Adobe Target, Introduction to capstone

Week 2: Create a manual allocation A/B Test, View the HTML offers and Experience Fragments in AEM, Change the Allocation Method and use of HTML and XF Offers in an A/B Test, Create Template and Multipage Tests, Use the test calculator to plan A/B test duration

Week 3: Configure Customer Journey Analytics (CJA) as a reporting source activity, Customize CJA reports in Analysis Workspace, Create a Multivariate (MVT) Activity, Create an Auto-Targeted A/B Activity

Week 4: Create Site Pages Audience, Create Personalized Audience, Create an Experience Targeting Activity with Audience Verification, Create Data Elements and implement On Page Parameters to enrich your Target Implementation, Create and QA Profile Script to create swim lanes

Week 5: Integrate data sources – AEP profile attributes & segments in Target, Create an Automated Personalization (AP) Activity, Create an A/B Test Activity with Recommendations Offer, Create a Recommendations Activity, Use Adobe ExperiencePlatform Debugger

Week 6: Capstone presentations with peer and instructor feedback, Wrapping up the cohort, Certification exam prep guidelines, Certification practice test, final reflections

Cohort program: 6 weeks

This cohort is designed as an integrated experience, and each component plays a critical role in your completion progress:

Live sessions are a core part of the cohort, and attendance is expected twice a week.
Engage in real-time learning with Adobe experts and your peers. The two interactive sessions each week are designed to help you connect, ask questions, and apply what you're learning.
Time commitment: 2 - 4 hours a week.
Capstone Project & Peer Review are required for completion credit. Demonstrate mastery through a guided capstone project. Apply your learning to a real-world challenge, then exchange feedback with your peers in structured review sessions. Learners must complete the capstone project to receive cohort completion credit.
Time commitment: 0.5 - 1 hours a week.

Self-Paced Modules & Quizzes are essential to prepare for live sessions and to successfully complete the project.
Learn flexibly, at your own pace, between live sessions. Access asynchronous modules, hands-on labs, and discussion activities to deepen your understanding and apply key concepts in real-world scenarios.
Time commitment: 0.5 - 3 hours a week.

Optimization specialists, optimization managers, web designers

Beginners and Intermediate

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Adobe Target