Fundamentals of Adobe Audience Manager (formerly known as Organize and Build Audience Profiles in AAM) is a 1-day instructor-led classroom and virtual course. This course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). It also describes how Adobe Audience Manager gathers user data from all the available data sources and creates traits and intelligent audience segments. You will also learn how to measure and optimize the effectiveness of audience segments using Audience Manager reports. Using hands-on exercises, participants will learn how to create traits, segments, and analyze reports.