Marketo Certified Expert Learning Path

Adobe Marketo Engage

Description: The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross-channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices.

Learning Path

  • Creating Event and Webinar Programs

    On-Demand . Subscribers Only This course is available to All Access and On-Demand Learning Subscription holders only. Click here to learn more about our Learning Subscriptions.

    In this video-recording version of Creating Event and Webinar Programs, you'll learn how to create and track events and webinars in Marketo, as well as how to use some of the special features available specifically for event programs.

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  • Optimizing Email Deliverability

    On-Demand . Subscribers Only This course is available to All Access and On-Demand Learning Subscription holders only. Click here to learn more about our Learning Subscriptions.

    In this video-recording version of Optimizing Email Deliverability, you'll learn how to measure and monitor deliverability, configure key technical settings to authenticate your emails and setup your Marketo instance to ensure people receive only the communications that they want. You'll also learn content design strategies that will increase the likelihood that your audience receives your message as well as opt-in best practices.

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  • Driving Engagement with Social marketing

    On-Demand . Subscribers Only This course is available to All Access and On-Demand Learning Subscription holders only. Click here to learn more about our Learning Subscriptions.

    In this video-recording version of Driving Buyer Engagement with Social Marketing, you'll learn about planning and strategizing your social marketing and ways you can integrate it into your current Marketo activities. You'll also learn best practices for managing your social media presence with Marketo on platforms like Facebook, Twitter, Google, and others. Additionally, you'll learn how to use social marketing features of Marketo, and ways to report on the impact of your social marketing initiatives.

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  • Engaging Visitors with Web Personalization

    On-Demand . Subscribers Only This course is available to All Access and On-Demand Learning Subscription holders only. Click here to learn more about our Learning Subscriptions.

    In this video-recording version of Engaging Visitors with Web Personalization, you'll learn how Marketo enables web personalization, and how to create audience segments based on demographic, firmographic, and behavioral data. You'll also learn how to build different types of web personalization campaigns available in Marketo, and how to measure the impact of your web personalization marketing initiatives.

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  • Establishing a Successful ABM Program

    On-Demand . Subscribers Only This course is available to All Access and On-Demand Learning Subscription holders only. Click here to learn more about our Learning Subscriptions.

    In this video-recording version of Establishing a Successful ABM Program, you'll learn how to establish a successful ABM program using Marketo Account Based Marketing. The course covers everything you need to know about how Marketo ABM works, as well as how to assess your organization's readiness, how to set up ABM in Marketo, and how to use it to target key accounts, engage with them across channels, and measure the impact of your ABM efforts.

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  • Marketo Engage Reporting and Insights

    On-Demand . Subscribers Only This course is available to All Access and On-Demand Learning Subscription holders only. Click here to learn more about our Learning Subscriptions.

    In this video-recording version of Marketo Engage Reporting and Insights, you'll learn use cases for each report and how to customize reports to answer different business questions. You'll also learn how to use these reports to demonstrate the impact of your marketing efforts and focus your investment where it will be the most effective. This course does not cover add-on Marketo reports including Advanced Report Builder, Performance Insight, or Bizible.

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  • Configuring and Managing Marketo

    On-Demand . Subscribers Only This course is available to All Access and On-Demand Learning Subscription holders only. Click here to learn more about our Learning Subscriptions.

    In this video-recording version of Configuring and Managing Marketo, you'll learn how to establish secure access to your Marketo instance, customize email settings, create and set up tags and channels following best practices, manage your Marketo-hosted landing pages, and perform other key admin tasks.

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  • Marketo Engage: Core Concepts II

    On-Demand . Subscribers Only This course is available to All Access and On-Demand Learning Subscription holders only. Click here to learn more about our Learning Subscriptions.

    In Marketo Core Concepts (Part II), you will learn how to take your marketing automation to the next level to engage prospects and enhance the relationship with your customers. In this two-day, hands-on course, you'll learn how to nurture your audience using a multi-stream engagement program, save time by using snippets in your content, scale your programs with My Tokens, create dynamic landing pages, utilize advanced form features and manage your programs with the Marketing Calendar. You'll also learn how to enhance your reporting and keep your instance organized by employing custom tags, multiple period costs, cloning, and archiving.

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