Available Live Instructor-Led Sessions

After completing this course, you will be able to:

  • Create Reports and Visualizations in Adobe Analytics to analyze: 
    • Visitor Acquisition
    • Visitor Identification
    • Visitor Activity and Content Consumption
    • Visitor Retention
  • Create quick Segments in reports and custom Segments using Segment Builder
  • Create custom Calculated Metrics in Calculated Metric Builder
  • Understand Customization Ideas and Techniques

  • Get Started with Analysis Workspace
    • Monthly KPI Dashboard 
    • Favorite and Tag Components
    • Segment filter drop-down list 
    • Time Periods and Contextual Visualizations 
  • Visitor Acquisition
    • Referrer Types, Referrer Domains, and Referrers
    • Search Engines and the top Entry Pages
    • Tracking Codes and Marketing Channels
  • Visitor Identification
    • Geo Cities report 
    • Technology Overview report
    • Product Journey
    • Page Views
  • Visitor Activity and Content Consumption
    • Site Sections and Page Names
    • Conversion Dimensions 
  • Visitor Retention
    • Cohort Analysis 
    • Return Frequency
    • Customer Loyalty
    • Compare the Return Visits and First Visits
  • Segmentation
    • Quick Segment
    • Segment Builder
    • Overlap and Intersection of Segments
    • Segment Comparison
  • Calculated Metrics
    • Metric from selection
    • Calculated Metric Builder
    • Compare Time Periods
  •  Customization ideas and techniques

More Ways to Learn

All Access Learning Subscription

Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

On-Demand Learning Subscription

Get 12-month unlimited access to all on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

 

Adobe Qualified Credential

Take an exam and earn a credential that validates your skills and knowledge.

Looking for private event training for your team?