After completing this course, you will be able to:

• Identify anomalies and run Contribution Analysis. 
• Customize your reports using Attribution Modeling.
• Create Cross Tab reports to analyze Marketing Channels. 
• Identify organic visitors and analyze how they arrived at the website. 
• Create custom Segments to identify Organic Visitors. 
• Build Sequential Segments. 
• Create a Segment using Distinct Count operator.
• Generate Approximate Count of Customers by Channel. 
• Create Calculated Metrics using IF, Z-Score, Cumulative Average, and Approximate Distinct Count Advanced functions. 
• Create a custom Date Range 
• Create a Segment to calculate Abandonment Rate. 
• Learn pathfinding tips.
• Perform Cohort Analysis with advanced settings. 
• Reorganize your data using customization techniques. 
• Create a Mobile Scorecard. 
• Create Annotations and Curate Projects.

• KPI Deep Dive
  • Analytics 4-step methodology
  • Virtual Analyst (Intelligent Alert, Anomaly Detection, Contribution Analysis)
• Visitor Acquisition Deep Dive
  • Attribution Modeling
  • Cross ab Analysis
  • Identify Organic Visitors 
  • Sequential Segments
• Visitor Identification Deep Dive
  • Distinct Count Operator
  • Approximate Count Distinct (Advanced Function)
  • IF (Advanced Function) 
  • Custom Date Range 
• Visitor Activity Deep Dive
  • Z Score (Advanced Function)
  • Abandonment Rate
  • Cumulative Average (Advanced Function)
  • Pathfinding Tips (Flow Visualization)
  • Analytics Usage Reporting
• Visitor Retention Deep Dive
  • Isolate Single Page Visitors (Single Page Visits)
  • Identify Multiple Page Visitors 
  • Advanced Cohort Analysis
• Presentation Best Practices
  • Mobile Scorecards
  • Annotations and Curation 
  • Data Storytelling Framework
  • Analytics Dashboards
• Customization
  • Integrations Overview
  • Benefits of Classifications
  • Dynamic Conversion Metrics (Calculated Metric)