• Introduction to Adobe Target Recommendations 
  • Recommendations: Benefits 
  • Examples of recommendations 
  • Terms and concepts 
• Configure and create Target Recommendations 
  • Key components of a recommendation 
  • Recommendations: Strategy and design 
  • Visual Experience composer versus Form-based composer 
  • Regional Mbox versus Global Mbox 
  • Recommendation experience composers – Experience, Targeting, and Goals & Settings workflow 
  • Manage recommendations activities in Target 
  • Create a recommendation in the VEC 
  • Create a recommendation in the FEC 
  • Add recommendations as an offer in an A/B Test and XT activity 
  • Perform QA and activate a recommendation 
• Target Recommendations algorithms 
  • Algorithms and criteria overview 
  • Types of recommendations algorithms 
  • Configuration settings for a new criterion 
  • Create new criteria using inclusion rules 
• Catalog Search, Collections, and Exclusions 
  • Locate products or content by using catalog search 
  • Refine product search by using catalog search options 
  • Create, edit, and change collections 
  • Create exclusions 
• Target Recommendations Design 
  • Design overview 
  • Settings, entities, and thumbnails 
• Data Feeds and Settings 
  • Purpose of feeds 
  • Data feed configuration settings 
• Target Recommendations reports 
  • Recommendations report settings 
  • Interpret reports • Summary and review

Target Optimization Specialist