Create Reports and Visualizations Using Adobe Analytics I

Adobe Analytics

Create Reports and Visualizations Using Adobe Analytics I

Live Instructor Course

On Demand Course

Create Reports and Visualizations Using Adobe Analytics I (formerly known as Data Analysis with Analysis Workspace) is a 2-day instructor-led or 16-hour on-demand course, where you will learn how to navigate the reporting interface, create engaging reports and visualizations to get answers to your business questions, and configure reports for effective decision-making using Adobe Analytics. Through hands-on activities, you will learn about Adobe’s 4-step methodology and create reports and visualizations in Analysis Workspace to analyze visitor acquisition, visitor identification, visitor activity, and visitor retention. You will learn how to create custom Segments and Calculated Metrics to customize your reports and visualizations. This course is suitable for business users and analysts. To complete the exercises in the on-demand course, you can request a course specific sandbox where you will have 30 days to complete the activities.

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Course Details

None

After completing this course, you will be able to:

Create Reports and Visualizations in Adobe Analytics to analyze:
- Visitor Acquisition
- Visitor Identification
- Visitor Activity and Content Consumption
- Visitor Retention
Create quick Segments in reports and custom Segments using Segment Builder
Create custom Calculated Metrics in Calculated Metric Builder
Understand Customization Ideas and Techniques

Get Started with Analysis Workspace
- Monthly KPI Dashboard
- Favorite and Tag Components
- Segment filter drop-down list
- Time Periods and Contextual Visualizations
Visitor Acquisition
- Referrer Types, Referrer Domains, and Referrers
- Search Engines and the top Entry Pages
- Tracking Codes and Marketing Channels
Visitor Identification
- Geo Cities report
- Technology Overview report
- Product Journey
- Page Views
Visitor Activity and Content Consumption
- Site Sections and Page Names
- Conversion Dimensions
Visitor Retention
- Cohort Analysis
- Return Frequency
- Customer Loyalty
- Compare the Return Visits and First Visits
Segmentation
- Quick Segment
- Segment Builder
- Overlap and Intersection of Segments
- Segment Comparison
Calculated Metrics
- Metric from selection
- Calculated Metric Builder
- Compare Time Periods
Customization ideas and techniques

Price: USD $2,000

Duration: 3

Business User

Beginner

Analytics Data Analyst

On-Demand Course with requestable sandbox

The on-demand version allows you the flexibility to train on a schedule that is convenient for you and taken at your own pace. This course comes with a requestable learning sandbox, where you can dive into hands-on product exercises, along with slides, activity guides, and a completion certificate.

Enroll in On-Demand Course

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Private training

Organize private training exclusively for your team. Location, dates, times, and agenda can be tailored to your organization’s needs.

Learning Subscriptions

Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

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Adobe Professional Certification

Take an exam and earn a certification that validates your skills and knowledge.

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Adobe Analytics