Create Reports and Visualizations Using Adobe Analytics II

Adobe Analytics

Create Reports and Visualizations Using Adobe Analytics II

Live Instructor Course

On Demand Course

Create Reports and Visualizations Using Adobe Analytics II (formerly known as Advanced Analysis with Analysis Workspace) is a 2-day instructor-led or 16-hour on-demand course. Using hands-on activities based on the Analytics 4-step methodology, you will deep dive into Key Performance Indicators (KPI's), visitor acquisition, visitor identification, visitor activity, visitor retention, presentation best practices, and customization in Analysis Workspace. To complete the exercises in the on-demand course, you can request a course specific sandbox where you will have 30 days to complete the activities.

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Course Details

To be successful in this course, we recommend:

Completion of Create Reports and Visualizations Using Adobe Analytics I
At least 3+ months of relevant full-time working experience

After completing this course, you will be able to:

Identify anomalies and run Contribution Analysis.
Customize your reports using Attribution Modeling.
Create Cross Tab reports to analyze Marketing Channels.
Identify organic visitors and analyze how they arrived at the website.
Create custom Segments to identify Organic Visitors.
Build Sequential Segments.
Create a Segment using Distinct Count operator.
Generate Approximate Count of Customers by Channel.
Create Calculated Metrics using IF, Z-Score, Cumulative Average, and Approximate Distinct Count Advanced functions.
Create a custom Date Range
Create a Segment to calculate Abandonment Rate.
Learn pathfinding tips.
Perform Cohort Analysis with advanced settings.
Reorganize your data using customization techniques.
Create a Mobile Scorecard.
Create Annotations and Curate Projects.

KPI Deep Dive
- Analytics 4-step methodology
- Virtual Analyst (Intelligent Alert, Anomaly Detection, Contribution Analysis)
Visitor Acquisition Deep Dive
- Attribution Modeling
- Cross ab Analysis
- Identify Organic Visitors
- Sequential Segments
Visitor Identification Deep Dive
- Distinct Count Operator
- Approximate Count Distinct (Advanced Function)
- IF (Advanced Function)
- Custom Date Range
Visitor Activity Deep Dive
- Z Score (Advanced Function)
- Abandonment Rate
- Cumulative Average (Advanced Function)
- Pathfinding Tips (Flow Visualization)
- Analytics Usage Reporting
Visitor Retention Deep Dive
- Isolate Single Page Visitors (Single Page Visits)
- Identify Multiple Page Visitors
- Advanced Cohort Analysis
Presentation Best Practices
- Mobile Scorecards
- Annotations and Curation
- Data Storytelling Framework
- Analytics Dashboards
Customization
- Integrations Overview
- Benefits of Classifications
- Dynamic Conversion Metrics (Calculated Metric)

Price: USD $2,000

Duration: 3

Business User

Intermediate

Analytics Data Analyst

On-Demand Course with requestable sandbox

The on-demand version allows you the flexibility to train on a schedule that is convenient for you and taken at your own pace. This course comes with a requestable learning sandbox, where you can dive into hands-on product exercises, along with slides, activity guides, and a completion certificate.

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Private training

Organize private training exclusively for your team. Location, dates, times, and agenda can be tailored to your organization’s needs.

Learning Subscriptions

Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

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Adobe Professional Certification

Take an exam and earn a certification that validates your skills and knowledge.

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