Adobe Marketo Engage Core Concepts I

Adobe Marketo Engage

Adobe Marketo Engage Core Concepts I

Live Instructor Course

On Demand Course

Adobe Marketo Engage Core Concepts I is a 2-day instructor-led or 16-hour on-demand course where you'll learn how to use the core features of Marketo Engage to attract and engage your audience. Learn how to automate your marketing efforts through batch and trigger email deployments, nurture initiatives and other marketing programs that deliver personalized messages based on your audience's attributes and behavior. You'll also gain experience in creating reports to analyze your marketing efforts.

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Course Details

None

After completing this course, you will be able to:

Create and send an email to a list of imported people
Create and send an email to a dynamic list
Set up an email A/B test
Create a dynamic email based on segmentation rules
Nurture prospects as they enter the database
Create a gated content initiative using a form, landing pages and an auto-email
Automate and measure the success of your initiatives
Report and analyze on your marketing efforts

Email Program creation
List Import
Email Authoring using Marketo Engage Email Editor
A/B Testing
Segmentation
Dynamic Content
Nurture Program creation
Gated Content using a form, landing pages, and automatic email
Reporting and Analytics

Price: USD $2,000

Duration: 2 days

Digital Marketers, Marketing Managers, Administrators, Digital Content Creators

Beginner

Marketo Engage Digital Marketer

On-Demand Course with requestable sandbox

The on-demand version allows you the flexibility to train on a schedule that is convenient for you and taken at your own pace. This course comes with a requestable learning sandbox, where you can dive into hands-on product exercises, along with slides, activity guides, and a completion certificate.

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Adobe Professional Certification

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