Available Live Instructor-Led Sessions
Course Details
- Coursework with Adobe Marketo Engage conceptual and practical knowledge, such as Marketo Engage Core Concepts I.
- Minimum of three (3) months of hands-on, practical experience with Adobe Marketo Engage in the areas of building programs, targeting audiences, creating assets, automating programs, and analyzing reports.
After completing this course, you should:
- Be familiar with the Marketo Engage Digital Marketer Credential exam format, exam topics, and benefits
- Understand the five main topic areas of the exam
- Be ready to use recommended study tips for exam preparation
- Have experience practicing for the exam by answers sample questions
- Introduction
- Exam Overview
- Building Programs
- Describe the importance of program organization and naming conventions
- Define program and when to use the appropriate program type
- Define program channels, statuses, and progression steps
- Describe best practices for adding period costs to programs
- Define lead, company, and system Tokens, and their applications
- Identify implications of cloning
- Targeting Audiences
- Describe the how the Database is organized
- How people are added to the Database
- How audience behavior is tracked
- The difference between known people and anonymous activity
- Define and create a Static List
- Define and create a Smart List
- Define segmentations and their applications
- Describe the how the Database is organized
- Creating Assets
- Differentiate between local and global assets
- Create emails
- Conduct an Email Program A/B test
- Create forms
- Create landing pages
- Manage nurturing assets within an Engagement Program
- Automating Programs
- Define Smart Campaign
- Differentiate between batch and trigger Smart Campaigns
- Describe the main steps of setting up a Smart Campaign
- Analyzing Reports
- Identify the purpose of the Engagement Score
- Identify the data provided in Dashboards and Reports:
- Email Dashboard
- Engagement Dashboard
- Email Performance Report
- Email Link Performance Report
- Landing Page Performance Report
- Program Performance Report
- Identify which report to use in a specific scenario
- Exam Study Tips
- Practice Quiz
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