Introduction and Key Concepts (1h)
Overview of Customer Journey Analytics
- Features and benefits compared to Adobe Analytics
- Key differences in data architecture and analysis capabilities
- Aligning business goals by unlocking CJA capabilities (use cases)
Understanding the Upgrade Process
- High-level overview of CJA setup and configuration: Connections, Data Views, Projects
- Evolution from Adobe Analytics
- Upgrade to CJA: Recommended steps UI
- When to disable Adobe Analytics
Architecting your XDM Schema and AEP setup (1h)
Recap of XDM Schemas
Custom XDM Schema vs Default AA Schema (AA Fieldgroup)
- Custom XDM schema (Recommended)
- Mapping Adobe Analytics data to XDM Schema
- AEP Setup and configuration
Technical Implementation Approaches (45 mins)
High-level Recommended Approach
- Set up the Adobe Analytics source connector (for bringing over historical data)
- Implement AEP Web SDK (for ongoing data collection)
Alternative Way: Implement Adobe Analytics with the AEP Edge Network
- AEP Edge Network intro
- XDM object variable mapping
- Data object variable mapping
Q&A (15 mins)