This instructor-led session focuses on the technical and strategic aspects of migrating from Adobe Analytics (AA) to Customer Journey Analytics (CJA). Participants will learn about data ingestion methods, structuring data using the Experience Data Model (XDM), Identity resolution, segmentation, and the different approaches to configuring CJA for business needs.
In this training course, with a slightly special format, the trainer will cover a series of questions to prepare you for CJA Business Practitioner professional certification (AD0-E608). In the form of a challenge, you will be asked to answer questions on a specific subject, and then the trainer will explain the correct answer. This training relies on the collaboration of the participants and involves active cooperation.
This course is divided in two accelerators to cover all the CJA certification topics (Part I and Part II.)
This course is relevant for participants who have already completed the following courses:
In this training course, with a slightly special format, the trainer will cover a series of questions to prepare you for CJA Business Practitioner professional certification (AD0-E608). In the form of a challenge, you will be asked to answer questions on a specific subject, and then the trainer will explain the correct answer. This training relies on the collaboration of the participants and involves active cooperation.
This course is divided in two accelerators to cover all the CJA certification topics (Part I and Part II.)
This course is relevant for participants who have already completed the following courses:
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