Marketo Core Concepts I is a 2-day, instructor-led course, where you'll learn how to use the core features of Marketo Engage to attract and engage your audience. Learn how to automate your marketing efforts through batch and trigger email deployments, nurture initiatives and other marketing programs that deliver personalized messages based on your audience's attributes and behavior. You'll also gain experience in creating reports to analyze your marketing efforts.
Marketo Core Concepts II is a 2-day, instructor-led course, where you will learn how to take your marketing automation to the next level to engage prospects and enhance the relationship with your customers. You'll learn how to nurture your audience using a multi-stream engagement program, save time by using snippets in your content, scale your programs with My Tokens, create dynamic landing pages, use advanced form features and manage your programs with the Marketing Calendar. You'll also learn how to keep your instance organized by employing custom tags, multiple period costs, cloning, and archiving
Marketo Reporting and Insights is a 3-hour, instructor-led course, designed to give participants a firm foundation in Marketo Engage's standard out-of-the-box reporting, which focuses on engagement and impact metrics. In this course, you'll learn use cases for each report and how to customize reports to answer different business questions. You'll also learn how to use these reports to demonstrate the impact of your marketing efforts and focus your investment where it will be the most effective.
Optimizing Email Deliverability is a 3-hour, instructor-led course, where you'll learn how to measure both email delivery and deliverability, how email spam filters work and how key email metrics are calculated. The important messages in your marketing emails can only engage your target audience if they make it to the inbox. You'll then dive into how the five components of email reputation - data quality, email engagement, authentication, IP and domain reputation, and email content - affect your deliverability. Lastly, you'll learn deliverability best practices that can be configured in your Marketo instance and how to troubleshoot and improve your deliverability should any issues arise.
Configure and Manage Adobe Marketo Engage is a 3-hour, instructor-led course, designed to give participants a firm foundation in the key areas of Marketo administration that every admin needs to know. In this course, you'll learn how to use admin tools to configure the settings of a Marketo instance. You'll also review tips and best practices for managing and monitoring an instance on a regular basis.
In this video-recording version of Marketo Overview: What Stakeholders Need to Know, you'll learn about our engagement platform, study various ways clients use our technology to meet their marketing and revenue goals, and you will get an in-depth look at Marketo and how it works. You'll also learn the basic elements in Marketo that you can use to build the automated programs and campaigns your organization will run, you'll review administrative tasks, and you'll be introduced to the technical options to consider for your Marketo setup. This course is best for stakeholders, marketing professionals, administrators, and data analysts who will use Marketo.