Progress through a sequence of courses and videos that help you build the skills and knowledge to succeed as an Adobe Target Optimization Specialist. Completing the courses in the learning path and approximately 3-6 months of work experience in Adobe Target should prepare you to sit for the Adobe Qualified Credential.
Step 1: Get Started with Foundational Video Tutorials
Explore the basics of AEM Sites, including navigation, how site pages are organized and stored, along with how to creating a page for your site.
Step 2: Build Hands-On Skills with Adobe Expert Instructors
Attend a live class with an expert instructor and gain hands-on practice with real-world use cases to quickly get up to speed on the latest features and capabilities of Adobe Target. Classes are offered virtually in time zones that span the globe.
Fundamentals of Adobe Target
Fundamentals of Adobe Target is a 1-day instructor-led (classroom or virtual) course. Target enables you to optimize websites, mobile sites, mobile apps, and other digital touchpoints through testing and targeting. In this course, you will learn the core concepts and capabilities of Target, create A/B test and Experience Targeting activities by using the Visual Experience Composer (VEC), create and use content and offers, create audiences for targeting and reporting, and interpret report results. This course also covers the optimization and design strategy including the campaign strategy process and optimization goals, the roles and responsibilities involved during the optimization program, and activity conflict resolution.
Personalize and Automate with Adobe Target
Personalize and Automate with Adobe Target is a 1-day instructor-led (classroom and virtual) course, where you will learn the core concepts of automating and optimizing Adobe Target capabilities. Using hands-on exercises, you will learn to dynamically personalize content on your website, configure high-converting personalized experiences, and interpret Automated Personalization, Auto-Target, and Auto-Allocate activities using Adobe recommended guidelines and best practices. You will also learn which automated activity option best serves your business requirements by understanding their key benefits and trade-offs.
Step 3: Earn a Credential to Validate Your Skills and Knowledge
Validate your knowledge of Adobe Target concepts and demonstrate that you can successfully manage business processes in Adobe Target. Prove your value to your organization with tangible skills that let you hit the ground running with Adobe Target and drive business success!