Progress through a sequence of courses and videos that help you build the skills and knowledge to succeed as an Adobe Target Optimization Specialist. Completing the courses in the learning path and approximately 3-6 months of work experience in Adobe Target should prepare you to sit for the Adobe Qualified Credential.


Step 1: Get Started with Foundational Video Tutorials

Get an overview of Adobe Target and explore AI-powered testing, personalization and automation at scale.


Step 2: Build Hands-On Skills with Adobe Expert Instructors

Attend a live class with an expert instructor and gain hands-on practice with real-world use cases to quickly get up to speed on the latest features and capabilities of Adobe Target. Classes are offered virtually in time zones that span the globe.

 

Personalize and Optimize Content with Adobe Target

Personalize and Optimize Content with Adobe Target is a 2-day instructor-led classroom or virtual course where you will learn the core concepts and capabilities of Adobe Target. Through scenario-based activities, you will learn to create A/B activities (manual, auto-allocate, template, and multipage) using the Visual Experience Composer (VEC), build visitor audiences for Experience Targeting (XT), manage and create offers, and know when and how to interpret activity report results. This course also covers the content optimization and test design process including the campaign strategy, optimization goals, benefits of using Analytics as Reporting Source for Target (A4T), roles and responsibilities involved in the optimization program, and activity conflict resolution.

Live Class (2 Days) Register
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Personalize and Automate with Adobe Target

Personalize and Automate with Adobe Target is a 1-day instructor-led (classroom and virtual) course, where you will learn the core concepts of automating and optimizing Adobe Target capabilities. Using hands-on exercises, you will learn to dynamically personalize content on your website, configure high-converting personalized experiences, and interpret Automated Personalization, Auto-Target, and Auto-Allocate activities using Adobe recommended guidelines and best practices. You will also learn which automated activity option best serves your business requirements by understanding their key benefits and trade-offs.

Live Class (1 Day) Register
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Step 3: Earn a Credential to Validate Your Skills and Knowledge

Validate your knowledge of Adobe Target concepts and demonstrate that you can successfully manage business processes in Adobe Target. Prove your value to your organization with tangible skills that let you hit the ground running with Adobe Target and drive business success!

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