Fundamentals of Adobe Target is a 1-day instructor-led (classroom or virtual) course. Target enables you to optimize websites, mobile sites, mobile apps, and other digital touchpoints through testing and targeting. In this course, you will learn the core concepts and capabilities of Target, create A/B test and Experience Targeting activities by using the Visual Experience Composer (VEC), create and use content and offers, create audiences for targeting and reporting, and interpret report results. This course also covers the optimization and design strategy including the campaign strategy process and optimization goals, the roles and responsibilities involved during the optimization program, and activity conflict resolution.

Personalize and Automate with Adobe Target is a 1-day instructor-led (classroom and virtual) course, where you will learn the core concepts of automating and optimizing Adobe Target capabilities. Using hands-on exercises, you will learn to dynamically personalize content on your website, configure high-converting personalized experiences, and interpret Automated Personalization, Auto-Target, and Auto-Allocate activities using Adobe recommended guidelines and best practices. You will also learn which automated activity option best serves your business requirements by understanding their key benefits and trade-offs.

Leverage Experience Cloud Audiences in Adobe Target (formerly known as Leverage Adobe Analytics and Experience Cloud Audiences with Adobe Target) is a 1-day, instructor-led classroom and virtual course. Using hands-on exercises, users will learn how to leverage Adobe Analytics as the Reporting Source for Target (A4T), People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform their optimization activities using a more complete understanding of their visitors.

Personalize Dynamic Content Using Adobe Target Recommendations is a 1-day, instructor-led classroom and virtual course. Using detailed, hands-on exercises you will learn how to use Target Recommendations to make relevant suggestions to site visitors to create a more meaningful, compelling, and engaging experience.