Personalize and Optimize Content with Adobe Target
Personalize and Optimize Content with Adobe Target is a 2-day instructor-led course where you will learn the core concepts and capabilities of Adobe Target. Through scenario-based activities, you will learn to create A/B activities (manual, auto-allocate, template, and multipage) using the Visual Experience Composer (VEC), build visitor audiences for Experience Targeting (XT), manage and create offers, and know when and how to interpret activity report results. This course also covers the content optimization and test design process including the campaign strategy, optimization goals, benefits of using Analytics as Reporting Source for Target (A4T), roles and responsibilities involved in the optimization program, and activity conflict resolution.
Leverage Experience Cloud Audiences in Adobe Target
Leverage Experience Cloud Audiences in Adobe Target (formerly known as Leverage Adobe Analytics and Experience Cloud Audiences with Adobe Target) is a 1-day instructor-led or 8-hour on-demand course. Using hands-on exercises, users will learn how to leverage Adobe Analytics as the Reporting Source for Target (A4T), People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform their optimization activities using a more complete understanding of their visitors.
Personalize and Automate with Adobe Target
Personalize and Automate with Adobe Target is a 1-day instructor-led course, where you will learn the core concepts of automating and optimizing Adobe Target capabilities. Using hands-on exercises, you will learn to dynamically personalize content on your website, configure high-converting personalized experiences, and interpret Automated Personalization, Auto-Target, and Auto-Allocate activities using Adobe recommended guidelines and best practices. You will also learn which automated activity option best serves your business requirements by understanding their key benefits and trade-offs.
Personalize Dynamic Content using Adobe Target Recommendations
Personalize Dynamic Content Using Adobe Target Recommendations is a 1-day, instructor-led course. Using detailed, hands-on exercises you will learn how to use Target Recommendations to make relevant suggestions to site visitors to create a more meaningful, compelling, and engaging experience.
Spotlight: Personalize Adobe Target Campaigns with Experience Cloud Audiences
Personalize Adobe Target Campaigns with Experience Cloud Audiences is a 1-hour training workshop delivered by Adobe Learning Services expert instructors. In this workshop, you will learn how to leverage People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform optimization activities using a more complete understanding of their visitors.
Spotlight: Improve Shoppers Personalized Experiences with Recommendations
Create personalized shopping experiences for your customers by learning how to use Adobe Target Recommendations to display products, services, or content that might peak interest based on previous user activity, preferences, and other criteria. Learn how Recommendations helps direct visitors to relevant items they might otherwise overlook, and how it lets you promote relevant items at the right time and in the right place. To work along with activities in this course you will need to work within your own instance of Adobe Target.
Spotlight: Stop Guessing with Adobe Target Multivariate Testing
You can guess - or you can know - with multivariate testing. Learn how Adobe Target multivariate testing can help you discover the relative influence that specific elements have on your conversions compared to other elements, and how this activity helps you refine a combination of elements that have been shown to be effective. Adobe Target walks you through each step, so there’s no question about how to do it. The multivariate test tells you which combination of content works best and how elements contributed to the winning experience. To work along with activities in this course you will need to work within your own instance of Adobe Target.
Adobe Target Optimization Specialist Professional Certification Exam Prep
Adobe Target Optimization Specialist Professional Certification Exam Prep is a 4-hour instructor-led or on-demand course where you will learn the details of the certification and review key concepts that are included in the exam. While taking this course does not guarantee your success when taking the exam, it will provide a refresher of key concepts and exam taking tips, and practice questions for the exam for you to gauge your preparedness.