Personalize and Optimize Content with Adobe Target I
Personalize and Optimize Content with Adobe Target I is a 2-day instructor-led course where you will learn the core concepts and capabilities of Adobe Target. Through scenario-based activities, you will learn to create A/B activities (manual, auto-allocate, template, and multipage) using the Visual Experience Composer (VEC), build visitor audiences for Experience Targeting (XT), manage and create offers, and know when and how to interpret activity report results. This course also covers the content optimization and test design process including the campaign strategy, optimization goals, benefits of using Analytics as Reporting Source for Target (A4T), roles and responsibilities involved in the optimization program, and activity conflict resolution.
Personalize and Optimize Content with Adobe Target II
Personalize and Optimize Content with Adobe Target II is a 2-day instructor-led course where you will learn about the more advanced features and capabilities of Adobe Target. Through scenario-based activities, you will explore the campaign design strategy and create the Multivariate (MVT), A/B Auto-Target, Recommendations as an Offer, and Automated Personalization (AP) activities using Visual Experience Composer (VEC). This course will provide you with an overview of the reporting capabilities of these activities and enable you to create and apply audiences from Adobe’s Experience Cloud (Target, Adobe Analytics, and Adobe Experience Platform).
Personalize Dynamic Content using Adobe Target Recommendations
Personalize Dynamic Content Using Adobe Target Recommendations is a 1-day, instructor-led course. Using detailed, hands-on exercises you will learn how to use Target Recommendations to make relevant suggestions to site visitors to create a more meaningful, compelling, and engaging experience.
Spotlight: Personalize Adobe Target Campaigns with Experience Cloud Audiences
Personalize Adobe Target Campaigns with Experience Cloud Audiences is a 1-hour training workshop delivered by Adobe Learning Services expert instructors. In this workshop, you will learn how to leverage People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform optimization activities using a more complete understanding of their visitors.
Spotlight: Improve Shoppers Personalized Experiences with Recommendations
Create personalized shopping experiences for your customers by learning how to use Adobe Target Recommendations to display products, services, or content that might peak interest based on previous user activity, preferences, and other criteria. Learn how Recommendations helps direct visitors to relevant items they might otherwise overlook, and how it lets you promote relevant items at the right time and in the right place. To work along with activities in this course you will need to work within your own instance of Adobe Target.
Spotlight: Stop Guessing with Adobe Target Multivariate Testing
You can guess - or you can know - with multivariate testing. Learn how Adobe Target multivariate testing can help you discover the relative influence that specific elements have on your conversions compared to other elements, and how this activity helps you refine a combination of elements that have been shown to be effective. Adobe Target walks you through each step, so there’s no question about how to do it. The multivariate test tells you which combination of content works best and how elements contributed to the winning experience. To work along with activities in this course you will need to work within your own instance of Adobe Target.
Adobe Target Optimization Specialist Professional Certification Exam Prep
Adobe Target Optimization Specialist Professional Certification Exam Prep is a 4-hour instructor-led or on-demand course where you will learn the details of the certification and review key concepts that are included in the exam. While taking this course does not guarantee your success when taking the exam, it will provide a refresher of key concepts and exam taking tips, and practice questions for the exam for you to gauge your preparedness.