• Getting Started with Adobe Campaign v8 course
• Digital Marketing knowledge

After completing this course, you will be able to:

• Describe the features of Campaign Classic
• Navigate through the Campaign Classic UI 
• Explain the key concepts in Campaign Classic
• Create a plan, program, and campaign
• Explain how to manage recipient data in Campaign Classic
• Create and update recipient data 
• Create queries in Campaign Classic
• Execute a cross-channel campaign
• Execute a multi-delivery campaign by using control groups
• Execute event-triggered campaigns
• Perform A/B testing
• Explain the Marketing Cloud integration with Campaign Classic
• Design email content using the AEM content editor/templates

• Campaign Classic: Features
• Campaign Classic UI
• Campaign Classic: Key concepts 
• Create a plan, program, and campaign
• Manage recipient data
• GDPR compliance of Campaign Classic
• Create simple queries
• Create advanced queries
• Communication channels in Campaign Classic
• Create and execute a cross-channel campaign
• Trigger-based campaigns 
• Create a recurring birthday campaign
• Create a retargeting campaign
• Create a recurring email delivery with approvals
• Perform A/B testing
• Marketing Cloud integration with Campaign Classic
• Design email content using the AEM content editor/templates