After completing this course, you will be able to:

• Create an A/B activity by using automated traffic allocation options
• Create an Automated Personalization activity to dynamically personalize content on your website
• Exclude specific content from an Automated Personalization activity
• Set up reporting groups to view grouped offers in Automated Personalization activity reporting
• Interpret automation activity reports 

• Importance of Adobe Target in Automation and Personalization 
  • Optimization versus Personalization 
  • Introduction to Automation › Benefits of Machine Learning 
• Personalization Challenges and Adobe’s Strategy 
  • Target’s Approach Toward Personalization Challenges 
  • Value Drivers for Delivering Personalized Experiences 
  • Personalization Opportunities Within Customer Journey 
  • Methods to Use Profile Attributes in Target Profile 
• Automated Activities 
  • Target’s Automation Capabilities: Features and Benefits
  • Auto-Allocated A/B Activity 
  • Auto-Targeted A/B Activity
  • Create A/B Activity by Using Auto-Allocate or Auto-Target Options 
  • Create an Automated Personalization Activity 
  • Automated Personalization versus Auto-Target 
• Managing Content in Automated Personalization Activities 
  • Create Exclusion Groups to Exclude Specific Content 
  • Reporting Groups in Automated Personalization 
  • Create Reporting Groups in an Automated Personalization Activity 
• Target’s Personalization Tips and Tricks 
• Interpret Automation Activity Reports 
  • Activity Report Interpretation: Guidelines 
  • Using Test and Traffic Calculator: Best Practices 
  • Interpret Automation Activity Reports 
  • Interpret Offers and Actionable Offers Reports 
  • Interpret Personalization Insights Reports