After completing this course, you will be able to:

• Explain Target’s key features and benefits
• Explain content optimization and test design strategy
• Create A/B activities and perform QA
• Interpret A/B reports
• Create audiences in Target
• Create an XT activity
• Create an A4T activity
• Plan A/B test duration using test calculator
• Customize A4T reports in Analysis Workspace

• Create a manual allocation A/B Test
  • Create a manual A/B test with three experiences
  • Verify the audience and set the allocation method
  • Set the activity goals
  • Preview the A/B test using activity QA URLs
  • Activate the activity and simulate traffic for each experience
• Create an Auto-Allocate A/B Test
  • Copy the A/B test and change the traffic allocation method
  • Apply HTML and experience fragment (XF) offers to the activity
• Create Template and Multipage Tests
  • Create an A/B test with template rules
  • Create an A/B test with multiple pages
• Create audiences in Target
  • Site pages audience
  • Personalized audience
  • Language-affinity based audience
• Create an XT Activity
• Create an A4T Activity
• Interpret A/B Test Duration and A4T Reports
  • Plan A/B test duration using test calculator
  • Customize A4T reports in Analysis Workspace