- Importance of Adobe Target in Automation and Personalization
- Optimization versus Personalization
- Introduction to Automation › Benefits of Machine Learning
- Personalization Challenges and Adobe’s Strategy
- Target’s Approach Toward Personalization Challenges
- Value Drivers for Delivering Personalized Experiences
- Personalization Opportunities Within Customer Journey
- Methods to Use Profile Attributes in Target Profile
- Automated Activities
- Target’s Automation Capabilities: Features and Benefits
- Auto-Allocated A/B Activity
- Auto-Targeted A/B Activity
- Create A/B Activity by Using Auto-Allocate or Auto-Target Options
- Create an Automated Personalization Activity
- Automated Personalization versus Auto-Target
- Managing Content in Automated Personalization Activities
- Create Exclusion Groups to Exclude Specific Content
- Reporting Groups in Automated Personalization
- Create Reporting Groups in an Automated Personalization Activity
- Target’s Personalization Tips and Tricks
- Interpret Automation Activity Reports
- Activity Report Interpretation: Guidelines
- Using Test and Traffic Calculator: Best Practices
- Interpret Automation Activity Reports
- Interpret Offers and Actionable Offers Reports
- Interpret Personalization Insights Reports