Personalize and Automate with Adobe Target

Adobe Target

Personalize and Automate with Adobe Target

Personalize and Automate with Adobe Target is a 1-day instructor-led course, where you will learn the core concepts of automating and optimizing Adobe Target capabilities. Using hands-on exercises, you will learn to dynamically personalize content on your website, configure high-converting personalized experiences, and interpret Automated Personalization, Auto-Target, and Auto-Allocate activities using Adobe recommended guidelines and best practices. You will also learn which automated activity option best serves your business requirements by understanding their key benefits and trade-offs.

Course Details

None

After completing this course, you will be able to:

Create an A/B activity by using automated traffic allocation options
Create an Automated Personalization activity to dynamically personalize content on your website
Exclude specific content from an Automated Personalization activity
Set up reporting groups to view grouped offers in Automated Personalization activity reporting
Interpret automation activity reports

Importance of Adobe Target in Automation and Personalization
- Optimization versus Personalization
- Introduction to Automation › Benefits of Machine Learning
Personalization Challenges and Adobe’s Strategy
- Target’s Approach Toward Personalization Challenges
- Value Drivers for Delivering Personalized Experiences
- Personalization Opportunities Within Customer Journey
- Methods to Use Profile Attributes in Target Profile
Automated Activities
- Target’s Automation Capabilities: Features and Benefits
- Auto-Allocated A/B Activity
- Auto-Targeted A/B Activity
- Create A/B Activity by Using Auto-Allocate or Auto-Target Options
- Create an Automated Personalization Activity
- Automated Personalization versus Auto-Target
Managing Content in Automated Personalization Activities
- Create Exclusion Groups to Exclude Specific Content
- Reporting Groups in Automated Personalization
- Create Reporting Groups in an Automated Personalization Activity
Target’s Personalization Tips and Tricks
Interpret Automation Activity Reports
- Activity Report Interpretation: Guidelines
- Using Test and Traffic Calculator: Best Practices
- Interpret Automation Activity Reports
- Interpret Offers and Actionable Offers Reports
- Interpret Personalization Insights Reports

Price: USD $1,000

Duration: 1 day

Business User, Developer

Intermediate

Target Optimization Specialist

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Private training

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Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

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Adobe Professional Certification

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Adobe Target