Adobe Target

Personalize and Optimize Content with Adobe Target

Personalize and Optimize Content with Adobe Target is a 2-day instructor-led classroom or virtual course where you will learn the core concepts and capabilities of Adobe Target. Through scenario-based activities, you will learn to create A/B activities (manual, auto-allocate, template, and multipage) using the Visual Experience Composer (VEC), build visitor audiences for Experience Targeting (XT), manage and create offers, and know when and how to interpret activity report results. This course also covers the content optimization and test design process including the campaign strategy, optimization goals, benefits of using Analytics as Reporting Source for Target (A4T), roles and responsibilities involved in the optimization program, and activity conflict resolution.

Available Live Instructor-Led Sessions

US & Canada
LATAM
EMEA
APAC
JAPAN

Apr 8-10, 2025

9:00AM - 2:00PM Central Time Zone (Virtual Public)

May 6-8, 2025

9:00AM - 2:00PM Central Time Zone (Virtual Public)

May 20-22, 2025

9:00AM - 2:00PM Central Time Zone (Virtual Public)

Jun 10-13, 2025

9:00AM - 1:00PM Central Time Zone (Virtual Public)

Jul 9-11, 2025

9:00AM - 2:00PM Central Time Zone (Virtual Public)

Aug 20-22, 2025

9:00AM - 2:00PM Central Time Zone (Virtual Public)

Sep 17-19, 2025

9:00AM - 2:00PM Central Time Zone (Virtual Public)

Oct 8-10, 2025

9:00AM - 2:00PM Central Time Zone (Virtual Public)

Nov 12-14, 2025

9:00AM - 2:00PM Central Time Zone (Virtual Public)

More results...

Course Details

Live Instructor course | 2 days ~ 4 days ($2000)

Level: Beginner

Target Audience: Optimization Specialists and Managers, Web Developers and Designers

Learning Path: Adobe Target Optimization Specialist

Related Credential: Adobe Qualified: Adobe Target Optimization Specialist

Create a manual allocation A/B Test
- Create a manual A/B test with three experiences
- Verify the audience and set the allocation method
- Set the activity goals
- Preview the A/B test using activity QA URLs
- Activate the activity and simulate traffic for each experience
Create an Auto-Allocate A/B Test
- Copy the A/B test and change the traffic allocation method
- Apply HTML and experience fragment (XF) offers to the activity
Create Template and Multipage Tests
- Create an A/B test with template rules
- Create an A/B test with multiple pages
Create audiences in Target
- Site pages audience
- Personalized audience
- Language-affinity based audience
Create an XT Activity
Create an A4T Activity
Interpret A/B Test Duration and A4T Reports
- Plan A/B test duration using test calculator
- Customize A4T reports in Analysis Workspace

More Ways to Learn

All Access Learning Subscription

Get 12-month unlimited access to all live instructor-led courses, on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

On-Demand Learning Subscription

Get 12-month unlimited access to all on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.

View Learning Subscriptions

Adobe Qualified Credential

Take an exam and earn a credential that validates your skills and knowledge.

View Credential Program

Looking for private event training for your team?

Choose your region

Selecting a region changes the language and/or content on Adobe Learning Site