Additional foundational video:

Spotlight: Discover Adobe Customer Journey Analytics

This 45-minute video provides you a high-level overview of Adobe Customer Journey Analytics. Access this spotlight by signing in to your Learning Subscription.

1

Get Started with Adobe Experience Platform

Get Started with Adobe Experience Platform is a 1-day instructor-led classroom or virtual course. You will learn to create audiences, perform simple queries, and know how unified data is structured and made available to you in Experience Platform. You will also learn to leverage Real-Time Customer Profiles from Experience Platform to create relevant and personalized customer engagement in Application Services.
2

Configure and Manage Adobe Experience Platform

Configure and Manage Adobe Experience Platform is a 2-day instructor-led classroom or virtual course, where you will learn to create Experience Data Model (XDM) schemas and datasets. You will ingest data to the datasets through data source connectors, APIs, and streaming ingestion connectors with hands-on activities. You will also learn to create a data usage policy and a merge policy, configure destinations and data monitoring dashboards, query data from data lake, and prepare data for ingestion.
3

Create and Analyze Reports Using Adobe Customer Journey Analytics

Create and Analyze Reports Using Adobe Customer Journey Analytics is a 1-day instructor-led classroom or virtual course, where you will learn to create various reports and dashboards that demonstrate multi-channel and cross-channel traffic and conversion data capturing. Through hands-on activities, you will create cross-channel comparative analysis reports using filters and calculated metrics, publish targeted audience to Adobe Experience Platform, and share projects.

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