After completing this course, you will be able to:
- Create an MVT activity
- Interpret an MVT report
- Differentiate between optimization and personalization tasks
- Explain the benefits and considerations of using audiences from various platforms
- Create audiences using profile scripts and page parameters
- Create an Experience Cloud audience in Adobe Analytics
- Differentiate between the Auto-Target, Manual, and Auto-Allocate activities
- Create an A/B test activity using Auto-Target allocation
- Interpret an Auto-Target report
- Create an AP activity
- Interpret an AP activity report
- Create an A/B test activity with Recommendations offer
- Interpret a Recommendations activity report