Description: Fundamentals of Adobe Target is a 1-day instructor-led (classroom or virtual) course. Target enables you to optimize websites, mobile sites, mobile apps, and other digital touchpoints through testing and targeting. In this course, you will learn the core concepts and capabilities of Target, create A/B test and Experience Targeting activities by using the Visual Experience Composer (VEC), create and use content and offers, create audiences for targeting and reporting, and interpret report results. This course also covers the optimization and design strategy including the campaign strategy process and optimization goals, the roles and responsibilities involved during the optimization program, and activity conflict resolution.