After completing this course, you will be able to:

• Explain the key concepts of Target
• Explain how to plan a Target optimization program involving processes, goals, roles, and responsibilities Create A/B test activities
• Create and manage experiences by using the VEC
• Create offers from the content library
• Perform quality assurance and activate an activity
• Interpret the activity test reports
• Create custom audiences for an activity
• Create Experience Targeting activities for different audiences
• Explain how to resolve multiple-activity conflicts to predict the activity to be displayed

• Target and Adobe Experience Cloud 
• How Does Target work 
• Testing versus Targeting 
• Targeting Terminologies 
• Optimization and Design Strategy 
• Creating A/B Test Activity
• Editing Options in the Experience Composer
  
• Form-based Experience Composer
• Performing Template Test
• Creating Offers
• Performing Activity Quality Assurance 
• Activating an Activity 
• Interpreting Activity Reports Data by Analyzing Lift, Confidence, and Confidence Level
• Creating Custom Audiences
• Managing Audiences
• Creating Experience Targeting Activity
• Audiences Report Filtering
• Conflict Resolution
• Activity Collisions
• Activity Priorities and Success Actions